Advertising – Page 39

Dentsu Group: India biz showing “encouraging signs” after long period underperformance

Dentsu said it will focus on strengthening cross-selling across APAC as it rolls out the One Dentsu strategy in the region.

India Shines: ‘Har Ghar Tiranga’ ad campaign highlights nation’s achievements in sports, space, and more

Har Ghar Tiranga Anthem 2024

The ‘Har Gahr Tiranga 2024’ campaign showcased the rich diversity of India. From Leh Ladakh to Kanyakumari, the song comprises multilingual lyrics

Ethical and Legal Implications of Brands Congratulating Influencers and Athletes

This raises concerns about the authenticity of the brand's messaging. If a brand did not stand by the influencer or athlete during their journey, is it ethical to suddenly align themselves with their success?

Congratulatory messages often blur the lines between genuine appreciation and opportunistic marketing, writes KlugKlug’s Vaibhav Gupta.

Premium and luxury brands increase ad spends by 10 percent

Sectors such as cosmetics, fragrances, and automobiles are spending heavily on advertisements.

India’s luxury market is forecast to expand to 3.5 times its current size, reaching $85-90 billion by 2030 due to rapid economic growth.

Laughter in Every Sip: Sprite’s ‘Joke in a Bottle’ Campaign

In essence, Sprite's 'Joke in a Bottle' campaign not only quenched thirst but also brought laughter and entertainment to countless consumers.

Sprite’s campaign had a clear objective: to position itself not just as a refreshing beverage, but as a source of entertainment and relief.

Gan.AI launches Myna-mini, a TTS model supporting 22 Indic languages

The TTS model supports all 22 official Indic languages including English.

Gan.AI’s technology has been used by brands for personalizing video and audio campaigns, including Uber, Cadbury, Swiggy, Zomato, the San Antonio Spurs, and Mumbai Indians.

InspiRAYtion: Schrodinger’s Agency

Make no mistake, creativity is like watching for a ship at night. If you look for it dead ahead, you will never spot it. But if you’re relaxed and looking sideways, you’ll catch it. (Image: manja-vitolic via Unsplash)

“If you were somewhat awake through school, you’d know about Schrodinger’s Cat. Advertising being at the intersection of Commerce and Art, renders all agencies Schrodinger’s Agencies,” writes Rayomand J Patell in this week’s InspiRAYtion.

Nestlé India reports 44.5% rise in sales in 15 months; Maggi, KitKat key contributors

India is the world's largest market for Maggi

Maggi Noodles and sauces have witnessed an increased demand in key markets such as Canada, the US, Australia, New Zealand, and Singapore

BigBasket expects 60% growth this festive season, eyes profitability by 2025

Vipul Parekh, Co-founder and CMO of BigBasket

The online grocery platform expects to become profitable in the next 9-12 months, it is expecting a revenue growth of 40-50 percent this year as compared to last year.

Exclusive: Kalyan Hoarding collapse; KDMC to take action against 13 OOH agencies

On August 2, the frame of a 40x40 ft billboard collapsed at Sahajanand Chowk in Kalyan West, causing minor injuries to bystanders and damaging several vehicles.

According to a KDMC official, the civic body had permitted 160 contractors to install hoardings in the city, out of which only 147 contractors complied by conducting structural audits.