Advertising – Page 38

BREAKING: Meta to allow Alcohol, Real Money Gambling ads on its platforms in India?

Real Money Gaming players fume over allowing gambling and betting platforms in India to use Meta as a platform for advertising.

FSSAI launches major initiative to detect microplastics in food

Earlier this year, the FSSAI issued its definition of single-malt and single-grain whisky, which came into effect on March 1.

The Food Safety and Standards Authority of India (FSSAI) introduces a new project aimed at detecting and analysing microplastics in food products, following alarming findings by the FAO.

X’s global run-ins: A growing challenge for Elon Musk’s social media platform

Under the new structure, the Premium+ plan—which offers an ad-free experience, priority support, and enhanced algorithmic visibility—has increased to Rs 1,750 per month on the web, up from the previous Rs 1,300.

As Elon Musk’s X faces increasing scrutiny, the platform has been banned or restricted in several countries, reflecting broader concerns.

Digital Personal Data Protection Rules draft to be published within 30 days

“Our intent is to encourage it; that is giving more opportunities to express, share and create new intellectual property,” the minister said.

IT Minister Ashwini Vaishnaw confirmed that the framework of DPDP Act is ready and complete.

X announces closure of operations in Brazil, services to continue

Pickles played a crucial role in X's interactions with various governments, serving as the company's spokesperson in battles with countries such as Brazil.

X, the social media platform previously known as Twitter, has announced it will cease its operational presence in Brazil, effective immediately. Despite this decision, the platform will remain accessible to users across the country.

Baba Ramdev’s “poisonous medicines of allopathy” comment comes 2 days after SC drops contempt charges

The contempt proceedings against Baba Ramdev began last year when the Indian Medical Association filed a petition against Patanjali’s misleading ads attacking allopathy.

Exclusive: Beauty brand Oriflame calls for Media and Creative pitch

According to Oriflame’s 2023 Annual report, Oriflame entered Asia in 1986, and currently has operations in China, India, Indonesia, Vietnam, Pakistan, Sri Lanka.

Oriflame is recalibrating its marketing and expansion strategies for the Indian market.

Dentsu Group: India biz showing “encouraging signs” after long period underperformance

Dentsu said it will focus on strengthening cross-selling across APAC as it rolls out the One Dentsu strategy in the region.

India Shines: ‘Har Ghar Tiranga’ ad campaign highlights nation’s achievements in sports, space, and more

Har Ghar Tiranga Anthem 2024

The ‘Har Gahr Tiranga 2024’ campaign showcased the rich diversity of India. From Leh Ladakh to Kanyakumari, the song comprises multilingual lyrics

Ethical and Legal Implications of Brands Congratulating Influencers and Athletes

This raises concerns about the authenticity of the brand's messaging. If a brand did not stand by the influencer or athlete during their journey, is it ethical to suddenly align themselves with their success?

Congratulatory messages often blur the lines between genuine appreciation and opportunistic marketing, writes KlugKlug’s Vaibhav Gupta.