Advertising – Page 185

Dentsu Merkle’s Pete Stein: From the standpoint of data and tech, the market in India is rich

Pete Stein says, "AdTech and MarTech will continue to be central to everything Merkle would do. It is what enables the experiences of the connected customers which helps our clients drive towards. If your goal as a business is to build it around the customers and their needs, you cannot achieve that without the right AdTech or MarTech in place."

Pete Stein, president, Merkle Americas spoke on the India market’s potential, top digital marketing trends, and importance of AdTech and MarTech.

The ChatGPT impact: Should marketers and copywriters be worried?

(Representational Image: Omar Flores via Unsplash)

Seasoned creative professional Prathap Suthan writes on what agency life and marketers’ briefs will look like in the ChatGPT era.

Cannes Lions 2023 embeds sustainability across the Lions advertising awards

Since 2015, Cannes Lions has donated nearly 2 million euros through the SDG Lions and Glass: The Lion for Change awards combined, to support vital projects worldwide. (Stills from the ads)

Sustainable Development Goals Lions 2022 entry fees of 226,860 euros are donated to five Lion-winning charities.

Former Dentsu Creative exec Harsh Shah joins Wunderman Thompson South Asia as chief digital officer

In his new role at Wunderman Thompson South Asia, Harsh Shah will be responsible for accelerating the digital transformation of the group.

Harsh Shah will be based out of Mumbai and will report directly to Shams Jasani, CEO, Wunderman Thompson South Asia.

Shark Tank judge Anupam Mittal’s superhero fail to McD’s, Asian Paints, Bandhan Bank: Mast & Meh this week

Stills from the Mast and Meh ads this week. Take a look at unskippable commercials and the ones we wish we could have skipped

Find out who made the cut and who got cut in Storyboard18’s weekly picks of the best and boring ads.

Cleartrip CMO Kunal Dubey: Metaverse can inspire travel but cannot replace it

The campaign targets individuals with a strong intent to travel. In recent months, the number of people searching for flights and hotels on Google has seen a significant increase for both domestic and international travel. The campaign offers customers discounts on flights and hotels, as well as products such as no-cost EMI and free refunds on medical grounds to make travel more stress-free.

Cleartrip’s CMO Kunal Dubey shares the genesis of the ‘Invest in travel’ campaign, key travel trends and thoughts on Metaverse travel.

BCCI – Women’s IPL: Viacom18 grabbed media rights of Women’s IPL, deal valued at Rs 951cr for 5 years

Viacom18's media rights include three categories - linear (TV), digital and combined (TV and digital) - and were sold globally, including India. (Representative Image: Ash Seddon via Unsplash)

Jay Shah, the Secretary of BCCI, announced Viacom18’s winning bid with each match valued at Rs 7.09 crore for the 2023-27 period.

Effie India 2022: Mondelez India, Ogilvy Group, Leo Burnett India took the spotlight

At Effie India Awards 2023, Mondelez India took home the Client of the Year title with 218 points.

Mondelez India picked the ‘Client of the Year’ title; Ogilvy Group became ‘Agency of the Year’; and Leo Burnett India took home the Grand Effie for Whisper India.

Shehnaaz Gill features in Tata Tea Premium AI-backed Lohri campaign

Through this initiative, users can enjoy AI driven hyper-personalized Tappas made in their own name, celebrating an occasion of their choice that can be seamlessly shared with their loved ones.

Tata Tea Premium built a microsite allowing consumers to create and share their own personalized music video ‘Tappa’, sung and performed by actor Shehnaaz Gill.

Edtech Advertising: ASCI’s report on bad practices in edtech ads points to deeper issues

The industry body states in the latest report that like traditional education ads, edtech ads overemphasise marks and ranks, with mathematics and science dominating the subjects depicted in advertisements. (Representative Image: Ahmed Hindawi via Unsplash)

ASCI flagged off edtech brands for ads full of tall claims, stereotypes, over-emphasis on marks/ranks, perpetuating an unhealthy view of education.