As per GroupM, India ranked eighth globally on ad spends and continues to be the fastest-growing market in 2023. Here are the trends that will push the growth.
Tag: Advertising
BMW Motorrad India picks up Sociowash for its creative and digital duties
The mandate for Sociowash includes creating and implementing brand campaigns, influencer marketing strategies, designing collaterals for dealership showrooms, and overseeing online reputation management, among other things.
Influencer marketing spends by brands expected to cross Rs 1,500 Cr in 2023
GroupM India’s latest report highlights that influencer marketing will move from a test-and-learn model to becoming an integral part of the marketing mix of large consumer brands.
Super Bowl 2023 ads: Indian adlanders pick hits and misses
Ads from Doritos, Bud Light, Tubi, Uber Eats, among others make the cut.
An honest review of Super Bowl 2023 ads
During Super Bowl 2023 viewers saw several star-studded commercials and spots with humour in different volumes. However, our reviewer thinks, most ads during the big game turned out to be manufacture-speak messages. Here’s why.
Ad spends to grow at 15.5 percent: GroupM India
India ranked eighth globally on ad spends and continues to be the fastest-growing market in 2023, as per GroupM.
Valentine’s Day: Swiggy, Cadbury 5 Star, Parvathy Hospital, Britannia add love quotient to their ad scripts
This Valentine’s Day there is an ad for everyone. Watch Storyboard18’s curated ad playlist for some laughs and smiles.
YouTubers KSI, Logan Paul’s brand, Prime becomes the first influencer-run biz to advertise during Super Bowl
Prime Hydration an energy drink brand by the duo was launched in 2022 and is the most popular sports drink brand in the world today, beating even Gatorade.
Super Bowl 2023 Ad Playlist: Tubi, Dunkin, Doritos, Rihanna, Amazon, Pepsi, hit the right spot
How from Jennifer Lopez, Ben Affleck, Ben Stiller, Steve Martin to cuddly animals made Super Bowl 2023 commercials unskippable.
Mast & Meh: Solana, Coca-Cola, DhanHQ, HDFC Life, Aditya Birla Capital
Find out who made the cut and who got cut in Storyboard18’s weekly picks of the best and boring ads.