Tag: Advertising

IKEA India calls for creative pitch

Independent shops and agencies from global network companies participated in IKEA'S pitch process in two rounds. (Representative Image: Zheka Kapusta via Unsplash)

IKEA India’s pitch process is underway in Bengaluru. Independent shops and agencies from global network companies are participating in two rounds.

Dentsu Creative India’s Ajay Gahlaut calls it quits

The Indian unit of Dentsu Group Inc has been rocked by a series of senior-level exits since August 2021, potentially causing more departures and deepening turmoil at the advertising company.

Ajay Gahlaut was not reachable for comment at the time of filing this story. He joined the Japanese ad network in September 2021.

How small and mid-sized Indian ad agencies find their mojo, and grow

Agency executives believe that these days pitches are not worth it. As a result, many small and mid-size agencies are refusing to participate in a pitch if they aren’t paid for the time and effort they put into creating ideas and strategies. (Representative image by Craig McLachlan via Unsplash)

Independent creative shops stay away from pitches if they do not get paid for the time and effort they put into developing strategies and creatives.

Facebook to give users more details on the ads they see

The Mark Zuckerberg-led company said the FTC has failed to meet its burden to present evidence establishing a relevant antitrust market and proving that it has included all reasonable substitute services in its market definition. (Representative image by Dima Solomin via Unsplash)

The social media giant has launched an updated version of its “Why am I seeing this ad?” tool which now includes information on how they use machine learning to deliver ads.

Transparency about brand associations emerges as top reason for influencer trust: ASCI

Other key findings of the report include six out of 10 respondents claiming they spent at least two hours on social media daily. Around 90 percent of the respondents revealed they made at least one purchase based on influencer endorsement, while 61 percent claimed to have made three or more purchases. (Representative image by theregisti via Unsplash)

ASCI’s report also revealed that consumers stayed away from influencers when they sensed a lack of transparency, repetitive content, and over-promotion.

HUL’s Surf Excel becomes $1-billion brand

HUL has been in the Indian market for over six decades. In 1985, it was removed from the top spot by homegrown detergent brand Nirma. In response, HUL launched Wheel detergent. Later in 2012, Ghari took the top spot. (Still from the #HaarKoHarao ad)

With a total sales of Rs 8,200 crore, Surf Excel also became HUL’s first brand to reach the milestone.

Crypto ads and sponsorships banned during Women’s IPL 2023

CCPA has made the decision to safeguard and advance consumer rights by ensuring that no false or misleading advertisements of goods or services are published, in accordance with the provisions of the Consumer Protection Act, 2019. (Representative Image: John Matychuk via Unsplash)

Board of Control for Cricket in India (BCCI ) has decided to ban all forms of crypto advertising and sponsorships during this year’s Women’s IPL. The ban has also been imposed on tobacco and betting apps.