PG Aditiya tells us how it feels to win Grand Prix at Cannes Lions for Dentsu Webchutney, an agency he quit recently to start Talented. With most of the team that made The Unfiltered History Tour.
Tag: Advertising
Throwback: A boy, a pug and Hutch
The iconic ad film showed no technology nor talked directly about the phone network, yet effectively communicated the message of the reach of Hutch’s mobile network.
Rise of vernacular advertising on digital in India
As more Indians log on to the internet, the demand for local language content is steadily growing, followed by the need for advertisers to consider creating regional advertising which has gone beyond dubbed ads.
With no celebrity quotient, how can crypto brands change their ad strategy?
Given the inherent category challenges, crypto brands need to advertise with caution.
Mast & Meh – The best and worst ads this week
Watch out for Storyboard18’s picks of the week’s best, bizarre and boring ads in Mast & Meh. Find out why they make the cut or get cut.
Sidharth Rao quits dentsuMB Group
Sidharth Rao is the founder of Webchuntey, one of India’s first digital shops, which was acquired by Dentsu India in 2013.
When founders become content creators
They double as models, photographers, copywriters and insight miners. Meet early-stage startup founders who are weaving their brands’ stories.
Tata Motors’ Shailesh Chandra on EV opportunity & challenges in India
Watch Chandra talk about TaMo’s EV pipeline, roadmap for expanding in the electric space and more with Storyboard18’s Delshad Irani.