Advertising – Page 120

Dhara launches new #TareefonkaTyohar ad campaign for festive season

The campaign is further spread across the mediums of print, radio and OOH, and will continue to engage consumers throughout the festive period, including this year’s Diwali.

The new festive campaign is conceptualized by Dhara along with DDB Mudra Group and is led by a DVC.

Hindustan Unilever increases its ad spends

Ministry, while addressing the issues and softening its stance on the matter, noted that it wants to work towards rectifying the regulation-thus making it simpler for the industry and limiting the scope to the food and health sector. (Image source: Unsplash)

India’s largest spender on advertising wants to maintain its ad spends because of increasing competitive intensity.

MAdtech Point: Metrics in advertising technology must evolve to be more holistic

Privacy regulations are now kicking in and consumer information needs to have consent for advertising, making retail media the most compliant and qualified channel for advertising. Even before we start planning based on engagement, the industry is rapidly moving towards commerce now.(Representative image: rupixen.com via Unsplash)

The metric that really matters for advertising is holistic channel planning, where we measure readership, viewership, engagement and transaction, all on a common estimated universe.

Why it’s critical for ad agencies to sometimes say ‘no’ to clients

As Seth Godin beautifully puts it, “If you’re not proud of it, don’t serve it. If you can’t do a good job, don’t take it on. The short run always seems urgent, and a moment where compromise feels appropriate. But in the long run, it’s the good ‘no’s that we remember.” (Representative Image: Max Böhme via Unsplash)

Taking on work way beyond their capacity is a chronic mistake many ad agencies make. Both agency founders and clients are guilty of being passive witnesses when this happens.

Power at play: The economics of gaming platform advertising

With more people than ever before spending their leisure time on mobile devices, brands are recognising the potential of advertising in this space. (Representative image by Ryland Dean via Unsplash)

The combination of mobile-based gaming and in-game advertising presents a powerful way for brands to effectively reach their target audiences.

Dentsu announces to combine the capabilities of iProspect and Sokrati

Jarek Ziebinski comes with over three decades of experience in marketing, media, and advertising. (Representative Image: Vardan Papikyan via Unsplash)

The combined services will lay down the provisions for integrated performance media marketing and programmatic solutions.

Everything you wanted to know about pitch advisors but were afraid to ask

Pitch advisors are familiar with agency operations, their talent, background with other clients, their capabilities, and of course, cost structures. (Representative Image: JESHOOTS.COM via Unsplash)

Pitch advisors are a new breed of consultants who are category experts, investors, and fractional chief marketing officers, who come onboard to guide brands in picking the right advertising agency.

Zivame brings out Check Yourself Out campaign to raise breast cancer awareness

The "Check Yourself Out" campaign has taken shape across Zivame's network of 165+ stores throughout India. Zivame has placed Pink Ribbons and co-branded stickers, on the mirrors in their fitting rooms.

Zivame harnesses mirrors to encourage women to perform self-examinations for early breast cancer detection.

Prestige Group rolls out Dussehra campaign; touches upon home buying anxiety

The campaign draws parallels to home buying anxiety often faced by prospective homeowners. (Still from the campaign)

The campaign celebrates the spirit of Dussehra of triumphing good over evil.

We now have stability: Harsha Razdan, CEO South Asia, Dentsu

Harsha Razdan, CEO South Asia, Dentsu, said, "The first thing was stabilising Denstu, making people feel comfortable, making them feel that there's someone who is going to listen to them. A lot of things happened in the last two and a half years, and there's a lot of confusion between the region and the global team and what they were trying to interpret as India."

Harsha Razdan says much has happened at the agency group in the last two and a half years, but his mandate is to mould a new Dentsu.