Tag: Advertising

PepsiCo’s Lay’s rolls out ‘No Lay’s, No Game’ campaign featuring brand ambassador Mahendra Singh Dhoni

As Dhoni knocks on different doors, he is received by a series of delightful reactions, ranging from astonishment to exhilaration and even frantic searches for Lay's. (Stills from the campaign)

In the TVC, Mahendra Singh Dhoni embarks on a unique quest, going door-to-door to check if fans have Lay’s stocked up at home while they enjoy every heart-pounding boundary, every nail-biting wicket, and every cheer-worthy moment on the field.

Shashi Sinha to get AAAI Lifetime Achievement Award 2023

Shashi Sinha, who is also an alumni of Indian Institute of Management, Bangalore, began his journey with Parle as a product manager. In the early 1990s, as stated by Wikipedia, he set up media planning and media buying company Lodestar.

Media veteran Shashi Sinha will join the ranks of past recepients like Subhas Ghosal, Alyque Padamsee, Mike Khanna, R K Swamy, Piyush Pandey and Sam Balsara, among others.

The last thing millions of people put on their teeth is sugar and not toothpaste: Colgate’s Gunjit Jain

Gunjit Jain says that toothpaste penetration in India has reached 100 percent. Almost 100 percent of India’s households have a toothpaste at home.

Gunjit Jain, executive vice president of marketing at Colgate-Palmolive India breaks down Colgate’s strategy to change consumer behavior through The Sweet Truth campaign.

IndusInd Bank launches new campaign for its financial super-app ‘Indie’

The app leverages advanced analytics to provide personalized insights to its customers and aims to usher in a revolutionary new way to bank and make finance easier, safer and much more engaging than traditional banking apps.

This brand campaign centres around the theme, ‘Everyday Banking shouldn’t feel like a battle,’ and showcases day to day struggles people have with banking depicted by ancient warriors, differentiating itself in the clutter of various ads being run during the ongoing Cricket World Cup.

Honasa Consumer’s Mamaearth pays homage to the spirit of womanhood through new campaign

The film begins with a montage of Durga Maa’s portraits, each capturing the essence of her nine divine avatars. It then transitions into the hands of the artists crafting Durga sketches and paintings using Mamaearth’s makeup range which includes lipsticks, Foundations, Concealer, Compact, Lip & Eye Tint, Kajal, Kohl, & Eye liner.

Durga Puja 2023: How nostalgia became an irreplaceable factor in advertising campaigns

In 2021, Durga Puja was inscribed on the UNESCO Representative List of the Intangible Cultural Heritage of Humanity. (Stills from the campaigns)

Be it the beat of the dhak, the dance steps of Dhunuchi, the sound of Ulu Dhwani or the idols of the Goddess with mesmerising eyes, ‘nostalgia’ has been the vital factor which has played its role in spreading a campaign’s message and making it stand out in the eyes of the audience.