Live Sports will determine the course of how mankind consumes content on screens. It will also be a matter of survival for sports to move towards adaptive evolution. Why are some sports adored across the globe whilst others are withering away? What role does the partnership of federation, broadcaster, marketer and fans play? Shubhranshu Singh writes with the cumulative experience of an experienced sports marketer, administrator and sponsor.
Rajashree R speaks about TCS’ 10K running competition
Rajashree R, chief marketing officer, TCS, tells Storyboard18 how there is no other brand that has dominated a sports like TCS with running.
How do top brands appreciate the efforts and creativity of other brands?
Excerpt – Ogilvy India CCO trio Kainaz Karmakar, Harshad Rajadhyax and Sukesh Nayak on storytelling to Cannes expectations and much more.
In conversation with Ivan Markman of Yahoo
An exclusive chat with Ivan Markman, chief business officer, Yahoo, about what does new Yahoo look like.
Storyboard18 x The English Nut: How to pronounce these 10 brand names
‘Eve Saan Lorawn’. ‘Zhee-vawn-shee’. ‘Uh-doe-bee’: The English Nut (Sumanto Chattopadhyay) and Storyboard18 present an easy guide to pronouncing hard-to-pronounce brand names.
Interviews with Tyler Turnbull, Anuj Poddar & Avinash Shekhar
FCB’s Turnbull on India plans; Bajaj Electricals’ Poddar on trends in consumer appliances business; and ZebPay’s Shekhar on the brand’s new campaign.
Marketing Recoded ft. PUMA Group’s Shreya Sachdev
Get a sharp and fast insight into the minds of marketers behind some of India’s buzziest brands in Marketing Recoded.
Tata Starbucks CEO Sushant Dash on their expansion strategy in India
Dash on the brand’s new initiatives and what else is brewing at Tata Starbucks.
When founders become content creators
They double as models, photographers, copywriters and insight miners. Meet early-stage startup founders who are weaving their brands’ stories.
