IPL becomes Decacorn, valuation jumps 75 percent to $10.9 billion in 2022: Report

With two new teams (Gujarat Titans and Lucknow SuperGiants) getting bought last year at a combined staggering value of $1.6 billion, the average price tag of a team has seen a 16-fold jump from its inception. These two factors were instrumental in boosting the valuation of IPL to become a Decacorn and the second largest sporting league (on a per match basis from broadcasting fees) globally. (Representative Image via Unsplash)

At $6.2 billion, IPL has recorded a three-fold jump in its broadcasting deal since 2017, contributing to the rise in the overall valuation.

Martech firm Punt Partners raises first round of capital from investors, entrepreneurs

Sidharth Rao was the former group CEO of Dentsu McGarryBowen Group and the co-founder of Dentsu Webchutney, which was the Global Agency of the Year at Cannes Lions in 2022. Madhu Sudhan has led growth teams at SaaS companies such as Lio, Sensehawk and has founded startups Loanzen & Voxapp. Earlier this year, the duo announced the launch of Punt Partners, India’s first full-serviced martech venture that uses first party data, technology and design to deliver better user retention for brands.

Co-founded by Sidharth Rao and Madhu Sudan, Punt Partners fund-raise saw participation from Point OneCapital, Namma Capital and Real Time Angel Fund along with creative agency Talented.

Simply Speaking (from the FIFA World Cup 2022): Copo Del Mundo – Qatar emerges the winner

"As a marketer, I saw an end-to-end attention to detail, focus and singularity of intent. They followed the dictum – do well that which matters to your customers - to near perfection," writes Shubhranshu Singh in this week's Simply Speaking. (Image source - Twitter @LSPNFC_)

Musings on the FIFA World Cup 2022, Qatar, controversies and the David versus Goliath narratives which played out on and off the pitch.

Bookstrapping: In conversation with Yuval Noah Harari, author of Sapiens and Unstoppable Us

Yuval Noah Harari's key themes have been that society has largely been driven by our species’s capacity to believe in ‘fictions’ - that exist in our collective imaginations. In this two-part interview series, we focus on storytelling for parents and storytelling for the C-suite.

Author of bestselling books like Sapiens, Yuval Noah Harari shares his views on everything from smartphones to social media to sugar, in this two-part special series of Storyboard18’s Bookstrapping.