storyboard18 – Page 1152 – Just another WordPress site

If I wanted to lead like a woman earlier, now I want to do it like an Indian: Ogilvy’s Devika Bulchandani

"Ideas and creativity don’t have to be data-led. They don’t have to be brand-led. They have to be human-led," says Devika Bulchandani at Storyboard18’s Global Pioneers Summit.

The Indian-origin global CEO of Ogilvy believes winning, be it a client or at Cannes, fixes everything. She says the industry loves complication, but in the end, it is creative thinking that solves a business problem. She talked to Storyboard18’s Delshad Irani at Cannes Lions 2023.

Disney extends CEO Bob Iger’s contract through 2026

Bob Iger, CEO of Disney

The Walt Disney Company has extended the contract of their chief executive officer, Robert A, through December 31, 2026. The 72-year-old chief executive previously said he planned to leave at the end of his contract in 2024.

We are trying to make the brand and the product more accessible: Subway

Prior to Culinary Brands, Hola served as senior vice president - global brand at OYO.

Mayur Hola, chief marketing officer, Culinary Brands says the brand will be amplifying their marketing initiatives in India in the months to come and their new campaign is just the beginning of that journey.

Carlsberg selects Dentsu’s iProspect as media company

“Ask for the ditches instead of the pitches,” she said.

From January 2024, iProspect will assume responsibility for all media planning and buying duties for Carlsberg Group as its media agency of record.

Dhoni-led Chennai Super Kings ranks no 1 in brand and business enterprise value: Report

CSK (brand value up 52% to USD122 million) emerged as the league's most valuable team. According to Brand Finance’s global market research on cricket and non-cricket viewers, this growth is driven largely by the enduring appeal and influence of legend MS Dhoni. (Image source: Twitter - MS Dhoni Fans)

Houlihan Lokey’s IPL Valuation Study 2023 stated that the league’s brand and business value have both increased by 80 percent.

Threads could add $8 billion to Meta’s annual revenue by 2025

With Meta’s plans to capitalise on countries where it could overtake X, Threads’ journey is an interesting one to follow.

Meta-owned Instagram’s Twitter rival Threads has crossed 100 million users making it the fastest-growing consumer product across the world.

Generative AI can help companies engage and retain customers: NVIDIA’s Vishal Dhupar

According to Vishal Dhupar, with the insights and knowledge that generative AI can bring through the interaction between the consumer and the platform, companies can now figure out what the customer requires.

During the first edition of the Moneycontrol Startup Conclave, Vishal Dhupar – MD, Asia-South, NVIDIA opines on the impact and effectiveness of AI on industries including advertising and marketing.

ITC reappoints Sanjiv Puri as chairman and managing director

He said India’s strong economic growth puts it in a good position to benefit. “Even in uncertain times, India has shown it can stay resilient and keep moving forward,” Puri said.

Sanjiv Puri started his career at ITC in 1986 as branch manager and moved up to hold various executive roles within the organisation.

Explained: What is fastvertising?

Fastvertising is a type of advertising that is swiftly developed and disseminated in response to present day occurrences or popular trends. (Representative Image: Kelly Sikkema via Unsplash)

Fastvertising is a type of advertising that thrives on the principles of speed, creativity and personal branding.

Reliance Retail, Jindal and GBTL make offers to acquire bankrupt Future Enterprises

One of the concerns cited by these organisations is that OTT service providers are already regulated under the IT Act 2000 which will be replaced by the upcoming Digital India Act (DIA). Therefore, such consultations should form part of Digital India Act and any other additional consultations by regulators like TRAI will also lead to overlap of regulatory structure. (Image by Jessica Tan via Unsplash)

The National Company Law Tribunal admitted Kishore Biyani’s Future Enterprises for corporate insolvency on February 27.