February 2025 – Page 44

Sandeep Karwa moves on from his role at Flipkart Ads

Sandeep Karwa recently took to his LinkedIn account and wrote a lengthy post about his journey at Flipkart.

Karwa recently took to his LinkedIn account and wrote a lengthy post about his journey at Flipkart.

OpenAI set to make advertising debut during Super Bowl 2025: Report

The 60-second spot, which aired during the first half of the game, showcased a unique pointillism-inspired animation that took viewers on a journey through pivotal technological milestones.

The ad, expected to make waves on one of the world’s largest televised stages, marks OpenAI’s foray into the world of commercial advertising.

OpenAI unveils a subtle yet comprehensive rebrand

Branding guru Harish Bijoor likens OpenAI’s rebrand to a “DeepSeek moment,” emphasizing its depth and intentionality.

Among the updates is the launch of OpenAI Sans, a custom font designed to reflect the new brand identity.

MIB officials meet Telangana govt, TVAGA to discuss WAVES

MIB officials assured stakeholders that the event dates would be announced within a week.

Storyboard18 was the first to report on the postponement of WAVES, which was initially scheduled to take place in New Delhi from February 5 to February 9, 2025. The event is now expected to be held in Mumbai.

Standard Chartered launches ‘Now’s Your Time for Wealth’ campaign in India; targets affluent segment

The global wealth campaign aligns with Standard Chartered India’s pivot towards wealth and affluent.

In India, the campaign is aimed at the growing wealth and affluent segment, including ‘Global Indians’.

India’s creator economy sees 322% growth, surpassing 4 million influencers in 2024: Qoruz Report

Health & Fitness, a category fueled by the post-pandemic focus on wellness, grew steadily, doubling its influencer base to reach 2,95,000 in 2024. (Image Source: Get Hyped)

Gaming has been one of the fastest-growing categories, achieving 213% growth between 2020 and 2022 and reaching 4,67,000 influencers by the end of 2024.

Electric vehicles adex share in auto sector set to climb 50%

The rise in EV advertising can certainly provide a boost to the auto sector’s overall ad spends, say experts.

As competition intensifies, coupled with government incentives and infrastructure development, experts anticipate the battery electric vehicles to help the auto sector ad spends grow substantially, with its share increasing to over 50% in the next two years.

Month: February 2025