January 2025 – Page 35

Publicis Groupe merges Leo Burnett with Publicis Worldwide agencies to create Leo

Carla Serrano/Marco Venturelli/Agathe Bousquet/Gareth Goodall

Leo is designed to deliver solutions for the world today, by uniting Leo Burnett, the brand of Humankind, and Publicis Worldwide, Publicis Groupe said in a statement.

Prasar Bharati’s OTT platform, WAVES partners with Jio Stores

Most original content and live streaming feature 20-second and 30-second trailers and promos for available shows. Some of the featured show promos on the platform include Battle of Bands, Yatra, and Rangoli.

The Prasar Bharati OTT platform WAVES, which houses content from Doordarshan (DD) and All India Radio (AIR), will now be available for download and access across all Jio devices.

Prasar Bharati and Adhikari Brothers enter into a strategic alliance to expand content horizons

Under this collaboration, Sri Adhikari Brothers’ broadcast channels—Mastiii, Dabangg, and Maiboli—will also be accessible on the Waves. (From left to right - Prasar Bharati and Sri Adhikari Brothers. Image Source: YouTube and LinkedIn)

As part of this collaboration, Sri Adhikari Brothers’ diverse range of content will be made available on Prasar Bharati’s OTT platform WAVES as well as on linear television channels.

Kumbh 2025: Technology meets tradition with the ‘Kumbh Sah’AI’yak’ App and AI chatbot

Prime Minister Narendra Modi and Chief Minister Yogi Adityanath also unveiled the Kumbh Sah’AI’yak AI chatbot, designed to assist pilgrims at the 2025 Maha Kumbh.

90 hour work week debate in adland | Pay TV channels to leave DD Free Dish | Dunzo app and website shut down

The controversial 90-hour week debate seems to go beyond numbers in the ad industry; instead it reveals deeper nuggets about human potential, balance, and what it means to create in a world that is constantly evolving. (Image Source: Unsplash)

Storyboard18 brings you top five news updates from the world of advertising, marketing and business of brands.

HCLTech and Microsoft expand strategic partnership to help transform contact centers with Gen AI and cloud-based solutions

(Image Source: Bleeping Computer and YouTube)

HCLTech will empower clients to activate Microsoft Dynamics 365 Contact Center, a Copilot-first solution that delivers superior customer experiences, accelerates problem-solving, empowers customer service representatives and drives efficiency, stated the company in a statement.

BCCI set to implement performance-based pay structure for players

Under the BCCI’s updated policies, players' families can stay with them for up to 14 days during international series or tournaments lasting more than 45 days.

Contracted players may face cuts based on their performance, with new travel restrictions and team unity rules also in the pipeline.

Dunzo app and website shut down after cofounder Kabeer Biswas joins Flipkart

The platform's closure signals the formal end of Dunzo's business, which has already been operating at a bare minimum over the past year to 18 months.

Over the past year, the company’s trajectory has been marked by multiple layoffs and delayed salaries, reflecting Dunzo’s struggle to meet daily operational costs.

ASCI issues advisory for LinkedIn influencers; mandatory disclosure of material connections

The platform has seen several cases of professionals talking positively about certain products or services and even advertising campaigns without revealing that they are part of a campaign. These practices mislead audiences, who may believe that the views represented by such professionals are unbiased and not influenced by any collaboration. (Image Source: Join Marketing)

60 such cases were brought to ASCI’s attention by professionals on LinkedIn. Of these, 56 cases are being processed for violations, primarily due to non-disclosure of material connections. These non-disclosures are in potential breach of the ASCI Code, the Guidelines for Influencers in Digital Media, and the CCPA Guidelines.