Month: September 2024

Bookstrapping: Illustrated books ahoy!

Reviewer Reeta Ramamurthy Gupta makes a special reference to the work of Nagata Kabi, the Japanese manga artist who authored several books including My Lesbian Experience with Loneliness. The books deal with adult themes of eating disorders, mental illness, self-abuse which exposes the underbelly of biases in Japanese society. (Image source: Amazon)

Reviewer Reeta Ramamurthy Gupta reviews some of the illustrated books like Rajiv Banerjee’s Bangaliyana, Neil Geiman’s ’Ocean at the End of the Lane: Negotiating As If Your Life Depended On It’, Charlie Mackesy’s ‘The Boy, The Mole, The Fox and The Horse’, among others, and stresses upon why they are a must read.

Leverage technology to transform your life: Pawan Jagnik, Pladis Global

Pawan Jagnik, Head of marketing - India, Pladis Global stated, "I think that it’s important to incorporate fun and health into your work life. Team lunches, Holi/Diwali parties and other get-togethers may seem trivial, but they play a crucial role in creating a healthy balance at work. Benefits like free gym memberships are a great way to encourage people to stay healthy even at work."

Pawan Jagnik, head of marketing – India, Pladis Global in an email interaction with Storyboard18, spoke on the importance of technology, the marketing content he devours, his hack to avoid burnout, his advice to Gen marketers and a lot more.

Centre’s IT rules amendment unconstitutional, Bombay HC strikes down fact checking unit

The case highlighted the actions of certain operators of Facebook pages and online platforms accused of sharing doctored videos of Dr. Shetty, falsely attributing unverified health advice and product endorsements to him.

Justice AS Chandurkar said the Information Technology Amendment Rules, 2023, which empowers the Centre to set up fact-check units (FCUs) for identifying fake news online, violates Articles 14 and 19 of the Constitution.

‘Meta, YouTube and TikTok engaged in vast surveillance’, says FTC

Most of the companies collected users' age, gender, and the language they spoke. Many platforms also obtained information on education, income, and marital status.

The report states that the sites, which mostly offer free services, profited from the data by using it for advertising that targets specific users based on demographics.

Amazon Ads launches a new AI Video generator

Amazon Ads also introduced a new live image capability that makes it easier for brands to create short, animated campaign images. Live image will be offered as part of Image generator, a generative AI-powered technology designed to remove creative barriers and enable brands to produce lifestyle imagery that enhances ad performance. (Still from the video)

The new feature, Video generator, creates visually rich video content in a matter of minutes and at no additional cost. Using a single product image, Video generator curates custom AI-generated videos tailored to a product’s distinct selling proposition and features.

WhatsApp launches Channel Categories to help find channels of one’s interest

Adding to the list, Bollywood actor Ayushmann Khurrana has joined WhatsApp Channels today. His channel will offer followers exclusive content and behind-the-scenes updates, from his career to his everyday life, especially his iconic poetry that fans love.

More than 500 million people around the world are using Channels monthly and there are thousands of popular Channels in India like Kareena Kapoor Khan, Indian Cricket Team, Diljit Dosanjh, Katrina Kaif, Vijay Deverakonda, Netflix India, Matlabi Duniya, and more.