Month: April 2024

News18 launches OOH campaign in GroupM office

Through the screen News18 anchors - Zakka Jacob, managing editor, News18, Rahul Shivshankar, consulting editor, Network18 and Rubika Liyaquat, consulting editor, News18 India interact with people who sit around or pass by the screen in the GroupM office.

News18 has adopted a unique approach as part of News18 Network’s General Elections campaign wherein they installed screens in GroupM offices.

PHOTOS: Storyboard18 Visionaries – Mumbai Chapter: Honouring top minds in marketing – Part 2

Industry leaders like Bharat Puri, MD, Pidilite, Santosh Iyer, CEO and MD, Mercedes Benz India and Prasoon Joshi, chairman APAC, McCann Worldgroup, and CEO & CCO McCann Worldgroup India, shared anecdotes from their journeys of building iconic brands and on marketing, leadership and focus on consumers.

Storyboard18’s Mumbai Chapter Chapter of Visionaries saw the congregation of brilliant marketing minds, which echoed the success of its Delhi debut in 2023, and the Bangalore Chapter in February, 2024.

Sharan Hegde: Democratization of financial literacy has happened purely because of content creators

In the last one year, the entire finfluencer versus SEBI saga has been blown out of proportion, thanks to the media who likes making mountains out of a mole hill.

Regulators are definitely on the side of content creators because without that, the country is going nowhere because our traditional education system has let down billions of people, says entrepreneur and financial content creator Sharan Hegde.

PHOTOS: Storyboard18 Visionaries – Mumbai Chapter; Honouring top minds in marketing – Part 1

Storyboard18's Mumbai Chapter Chapter of Visionaries saw the congregation of brilliant marketing minds, which echoed the success of its Delhi debut in 2023, and the Bangalore Chapter in February, 2024.

Storyboard18’s Mumbai Chapter Chapter of Visionaries saw the congregation of brilliant marketing minds, which echoed the success of its Delhi debut in 2023, and the Bangalore Chapter in February, 2024.

Good brands begin and end with the consumer: Pidilite’s Bharat Puri

He shared a second piece of advice as well. “Superior products always win,” he said. “New and improved is normally just new and improved for advertising purposes. Consumer is very smart.”

Bharat Puri, managing director at Pidilite Industries, the maker of Fevicol shared some key tips and tricks that a marketer should keep in mind when building a brand that can stand the test of time.

Online gaming industry faces potential 50 percent revenue drop after 6 months of 28 percent GST implementation

In addition to the basic rate of 30 percent, a health and education cess at the rate of 4 percent of the amount of tax is levied. Thus the effective tax rate on lottery winnings comes up to 31.2 percent. (Image sourced via Unsplash)

To weather the storm of a significant revenue drop in the financials for the last six months, among other cost cutting measures, online gaming companies are slashing marketing expenses by over half.

Global connected car sales to exceed 500 million in 2024-2030; China, USA, India to lead sales

Global connected passenger vehicles unit sales share by key regions, 2030F. Electrification, autonomous and advanced infotainment capabilities are major drivers for growing connectivity in a car. (Source: Counterpoint Research Global Connected Car Forecast)

About nine out of 10 connected cars sold in 2030 will have embedded 5G capability. China is expected to lead the connected car sales market, followed by USA, India, Japan and Germany, according to Counterpoint research.