Month: March 2024

‘Poacher’ producer Alia Bhatt sparks controversy by carrying leather bag despite animal welfare advocacy

Renowned for her portrayal of women in challenging roles, she has earned accolades including a National Film Award and six Filmfare Awards.

Alia Bhatt, Gucci’s global brand ambassador, faced backlash after appearing at a Mumbai event with a $2800 black leather bag. Reddit users criticised her for a contradiction between her personal values and promotional activities.

Britannia to use digital, social, product packs to promote HerStore marketplace, says CMO Amit Doshi

Amit Doshi, CMO, Britannia Industries stated, "HerStore is for each and every woman out there who has an idea. If they are already running a business for a product or service - we hope for HerStore to give them a platform for further scaling it up. With the community being enabled on HerStore later, we hope the constant knowledge transfer will also lead to the birth of several aspiring womenpreneurs."

Amit Doshi, Chief Marketing Officer of Britannia Industries Ltd, sheds light on the genesis of the HerStore marketplace for women entrepreneurs, the “acts not ads” approach and how the platform works.

Bombay HC to hear Killer Jeans’ Rs 25 crore suit against Netflix for trademark infringement; Brands land in a ‘Killer Soup’

Netflix will also expand its buying capabilities to include The Trade Desk, Google's Display & Video 360, and Magnite who will join Microsoft as the main programmatic partners for advertisers.

KKCL is seeking damages up to Rs 25 crore, and removal of any content that infringes the trademark. The first hearing will take place on March 11, 2024.

Interactive Avenues: Anupam Mittal’s first investment as an angel investor

"This may feel like old-fashioned advice, but these values have stood the test of time for good reason—they work," he said. (Image source: Moneycontrol)

Anupam Mittal’s investment in Interactive Avenues in 2007 propelled the company to success in India’s digital marketing landscape. Similarly, the acquisition by IPG Mediabrands in 2013 solidified its position as an industry leader.

Ameen Sayani would tell clients not to use up all the airtime: Rajil Sayani

Rajil Sayani, partner, Sayani Radiotel Advertising stated, "He has said that his first break was reading the commercial for Ovaltine, in a program called Ovaltine Phulwari. This was aired on Radio Ceylon in 1951. Thereafter, ever since Binaca Geet Mala became a hit, other brands also started approaching him. One was Saridon. He did a programme for Afghan Snow (beauty cream), for Maratha Darbar Agarbatti, etc. (Image source: Moneycontrol)

The first episode of his legendary show Binaca Geetmala got some 7,000 letters, up from 300-400 letters earlier. He had produced it on a budget of Rs 25, which included researching the songs, writing the script, presenting, and editing.

VML elevates Manas Lahiri as executive growth partner, India

During his previous tenure as managing director at Havas Creative India, Manas Lahiri played a pivotal role in reshaping the agency, driving key business wins, and strengthening client relationships, further added the company in a statement.

Previously, he was the executive client officer at VML.

BluSmart launches “Ab Driving Karogi Tum?” campaign to challenge gender stereotypes

This BluSmart initiative is the engine behind the larger societal transformation, cultivating an environment in which women feel free to embrace their independence unapologetically.

The #SochParSawaal campaign video showcases BluSmart’s women driver partners reciting the poem that defies societal norms that undermine women’s driving capabilities.

Ola launches RideAhead” campaign to foster more inclusive approach to women’s mobility

The conversations offered insights, which were captured and released in a short video. It also presents that women who are regular eBike taxi passengers cite the ride option as ‘flexible’, offering more efficiency and freedom.

Ola led the #RideAhead initiative by engaging with two sets of women groups, the first featuring women with no experience of a bike taxi ride, and the second group with women using eBike taxis regularly, with the goal to understand what apprehensions and reservations women have in taking bike taxis.

Omnicom India supports launch of India chapter of Women in Tech Global

The India chapter was officially launched on March 8th 2024, International Women’s Day, at the French Embassy in New Delhi, under the patronage of Thierry Mathou, French Ambassador to India. (Image via Unsplash)

Women In Tech Global is an NGO headquartered in Paris and committed to actively promoting women & girl’s empowerment in STEAM (Science, Technology, Engineering, Arts, and Mathematics).