March 2024 – Page 25 – storyboard18

Digital takes away uncertainty of TV viewership, says Mayank Pravinchandra Shah, Parle Products

Mayank Shah, VP of Parle.

According to Mayank Pravinchandra Shah, vice president of Parle Products, advertisers are bound to pay the amount agreed for every TV spot aired, which is not the case with digital.

Over Rs. 100 crore spent on political ads on Google, BJP leads the advertising chart

According to experts, digital spending is soaring, driven not only by keeping pace with trends but also by a keen emphasis on precision targeting, particularly towards young voters. (Image source: Forbes India)

BJP spent Rs 31.1 crore on Google Ads and Rs 6.06 crore on Meta in the last three months

Tata Neu’s Akash Banerji to join Marico to lead media, digital transformation

With two decades of diverse experience, Akash Banerji describes himself as a 'Builder' at heart, "consistently launching new brands, innovating products, crafting compelling stories, and challenging the status quo to enter uncharted spaces." (Image source: Talentrack)

Akash Banerji started his career as a management trainee with PepsiCo and his first stint at Marico was from 2004 to 2008 in sales and marketing functions. He has also had stints at Star India, Viacom18 and Amazon India.

Kristen Cavallo, MullenLowe Group’s global CEO to leave advertising

In 2022, Kristen Cavallo was named Global CEO of international creative network MullenLowe.

Kristen Cavallo announced that her next move will include applying her deep and varied communications experience to political and societal causes.

Tiger Shroff buys home in Pune for Rs. 7.5 crore

Shroff’s five-year rental gives him a great yield of over 5 percent. (Image source: Instagram)

As per Moneycontrol, Shroff has paid a stamp duty of RS. 52.5 lakh, registering on March 5.

Microsoft and NVIDIA announce major integrations to accelerate gen AI for enterprises everywhere

By contrast, trust in Generative AI to enhance creativity and innovation as a co-pilot and accelerator of human creativity is growing, with fewer considering it a threat to human craft and ingenuity. (Representative Image: Andrea De Santis via Unsplash)

The new integrations will leverage the latest NVIDIA generative AI and Omniverse technologies across Microsoft Azure, Azure AI services, Microsoft Fabric and Microsoft 365.

Meesho CXO Harsh Chaudhary quits to join rival Flipkart as VP of consumer

In his new role, Chaudhary will lead consumer growth including acquisition and retention of consumers. According to his LinkedIn, Chaudhary will also lead Flipkart’s video commerce division.

Chaudhary joins a list of top execs who have quit Meesho in the last few months including Utkrishta Kumar, the former chief experience officer or CXO, Business and Kirti Varun Avasarala, former chief product officer.

ZEE-SAT hearing today: What to expect from Zee Entertainment’s Subhash Chandra case

Under the Insolvency and Bankruptcy Code (IBC), 2016, RPs are appointed by the tribunal to carry on the financial affairs and process the claims against a person admitted to the insolvency resolution process.

During the last hearing on March 14, SEBI informed SAT that Subhash Chandra, the Chairman of the Essel Group, had concealed crucial details in the alleged fund diversion case involving Zee Entertainment Enterprises.