Month: March 2024

Major League Cricket’s Seattle Orcas partner with Sportz Interactive as official digital agency

Sportz Interactive will concentrate on harnessing first-party data, ensuring retention strategies on various social media platforms, and contributing to the creation of value within the Seattle Orcas' ecosystem. (Representative Image: Afif Ramdhasuma via Unsplash)

Sportz Interactive will aim to enhance Seattle Orcas’ digital presence, focusing on fan acquisition, retention, and commercialization.

AJIO collaborates with Snap Inc to elevate Big Bold Sale

AJIO adopted a two-phase approach on Snap, focusing on pre-buzz and the sale period utilising various formats including AR lenses, Snap ads, Story ads, and Collections.

The First lens reached 21.7 million people, while the AR lens delivered 68.7 million impressions over four days, with an average camera playtime of 11.94 seconds.

Mr Beast’s ‘Beast Games’ set to make TV history with Prime Video deal

Jimmy Donaldson is a YouTube creator, entrepreneur and philanthropist known as ‘MrBeast. In November 2022, he became the most subscribed YouTube creator worldwide and now has over 244 million subscribers.(Image source: Prime Studios)

MrBeast will host and executive produce the show, which will exclusively debut on Prime Video in over 240 countries and territories globally.

How YouTube is enabling creators to disclose altered or synthetic content

CEO Neal Mohan confirmed that the service is now the most frequently used destination for listening to podcasts, marking a significant shift in the evolution of the medium.

YouTube is introducing a new tool in Creator Studio requiring creators to disclose to viewers when realistic content – content a viewer could easily mistake for a real person, place, or event – is made with altered or synthetic media, including generative AI.

Unilever to spin-off ice-cream business, 7500 jobs to be cut globally in cost-saving process

Previously, as stated in a media report, these brands were managed by Interpublic Group of Companies, Omnicom Group, and Brandtech Group's Oliver in various regions.

The company’s cost-saving programme is expected to save around 800 million euros over the next three years. These changes will affect 7500 jobs globally, all likely office-based.

Noise, Airtel Payments Bank and Mastercard get together to launch a new way to pay

The initiative will empower users to unlock the full potential of smart wearables and democratize convenient financial solutions, enabling users to stay ahead of the curve and enjoy the benefits of the future of payments.(Representative image by ilgmyzin via Unsplash)

The entities have come together to launch the Bank’s Airtel Payments Bank Smart Watch aimed at revolutionizing contactless payments, to redefine and make contactless payments accessible to a larger consumer base.

HT Media Group announces multiple changes in leadership

The digital segment recorded revenue of Rs 43.21 crore in Q4FY24 as compared to Rs 31.63 crore in Q4FY23.

From Ahijit Dutta, Swati Sharda, Indra Narayan Das and Vijay Nair, to Jaideep Dahiya and Roopali Dhawan. Find out what new functions they will be leading.

Yes Bank partners with Indian Olympic Association as official banking partner

The partnership between YES BANK and Indian Olympic Association has been facilitated by IOS Sports & Entertainment. 

Yes Bank also introduced ‘YES Glory’, a special savings account proposition for the Indian Olympic contingent heading to Paris 2024. The benefits of ‘YES Glory’ will also be available to the athletes’ immediate family members.