Month: February 2024

Jio-bp launches “You-Deserve-More” campaign

Offering “More” to India, the You-Deserve-More (YDM) campaign highlights the unique customer propositions on offer from Jio-bp, focusing on three pillars of performance, service, and cutting-edge technology. (Image via Moneycontrol)

The YDM campaign touches upon diesel delivering up to 4.3 percent higher mileage and petrol that keeps engines up to 10X cleaner through internationally developed bespoke ‘ACTIVE” technology at no extra cost along with a rapidly growing Jio-bp pulse EV charging point network.

Haier recognized as the No.1 Global Major Appliances Brand by Euromonitor International

Aligned with global expansion and in response to the rising demand for smart home solutions in the Indian market, Haier India has upheld its commitment to manufacturing innovative products. (Image via Moneycontrol)

brand has achieved this milestone with the help of its remarkable sales of refrigerators, washing machines, freezers, and electric wine coolers.

Nestle records sales of Rs 4583.6 crore for fourth quarter of 2023

In April, Nestle was alleged to sell baby food products, including Cerelac, with added sugar in developing countries, while offering sugar-free alternatives in European and UK markets.

Growth momentum continued across the portfolio, driven by communications, media investment, shopper engagement and innovations aimed at developing the market across town classes especially RURBAN markets.

Exclusive: Wipro Consumer calls for a creative pitch for flagship brand Santoor

In 1985, Santoor was launched as a soap with ingredients like sandalwood and turmeric. Santoor was relaunched with its classic sandalwood and turmeric soap Santoor Orange and introduced a new campaign which was developed by Fortuity Communications, an event management, advertising and marketing company. (Stills from the ad)

Wipro calls for a creative pitch for Santoor, the country’s second-largest selling soap brand with sales of over Rs 2,650 crore.

Publishing industry urges government action to create equitable models in digital media

In a session chaired by Avinash Pandey, CEO, ABP, Florian Nehm, senior advisor, Axel Springer SE, Public Affairs, Dhanendra Kumar, chairman, Competition Advisory Services, Elena Perotti, Executive Director, Media Policy and Public Affairs, WAN-IFRA, Arun Anant, Founder, IncValue Advisors and Senthil Chengalvarayan, Executive Director, NDTV spoke at length on the need of policy intervention to create a fair revenue share model for news publishers.

Avinash Pandey, Florian Nehm, Dhanendra Kumar, Elena Perotti, Arun Anant, Senthil Chengalvarayan spoke on cracking equitable models in digital media at the Storyboard18 DNPA Conclave and Awards 2024.

HUL leadership changes: Deepak Subramanian to move overseas, Shiva Krishnamurthy and Srinandan Sundaram get new roles

Multinational company Hindustan Unilever has appointed key changes to its leadership committee.

Shiva Krishnamurthy, who is currently the vice president, foods and beverages, South Asia, will step into the shoes of Srinandan Sundaram who is currently the executive director, foods and refreshment. Sundaram will lead HUL as executive director, homecare and will replace Deepak Subramanian.

upGrad appoints Ankur Nyati as the new President of its Study Abroad segment

Ankur Nyati's leadership roles at leading brands such as ITC, Unilever, Flipkart, Ola, Ola UK, WhiteHat Jr, and The Manipal Group highlight his strategic acumen and execution prowess.

In his new role, Ankur Nyati will lead the Study Abroad operations, leveraging his expertise to further enhance upGrad’s standing in India and overseas markets and build the largest suite of study abroad offerings.

News18 India’s ad campaign showcases leadership during Ram Mandir consecration week

In the run up to the historical consecration ceremony of the Ayodhya Ram Temple that took place on January 22nd, News18 India significantly enhanced its coverage and launched 100 hours of special, non-stop programming, titled ‘Shree Ram Mahaparv’.

The ad campaign, which was launched in Wednesday’s newspaper, according to the latest viewership data from BARC, with 9.48 crore AMA’s, News18 India remained ahead of Aaj Tak, which garnered 9.33 crore AMA’s during the week of temple inauguration.