February 2024 – Page 71

Omnicom records 4.4 percent growth in Q4 of 2023

Omnicom grew 2.6 percent in the US, its biggest market, 7.2 percent in Europe, 6 percent in APAC and 4.7 percent in the UK. (Image source: Facebook)

In 2024 the company is targeting 3-5 percent growth. CEO John Wren blamed account losses including Pfizer, which went to Publicis.

RPSG Lifestyle Media to launch the US’s The Hollywood Reporter in India; Chairperson Avarna Jain shares plans

When asked how Indians are redefining luxury, Avarna Jain emphasizes that one key way they are doing so is by embracing their own heritage — no longer seeking validation from the West.

As the title gets set to launch in one of the world’s biggest film and entertainment markets, read Avarna Jain’s views on what The Hollywood Reporter (THR) will bring to the India market and what the Indian entertainment industry brings to the world.

Pincode appoints Swiggy’s Sneha John as director – brand

Sneha John, who began her career at ONGC MRPL as process engineer, went on to work across HT Media and The Hindu.

Sneha John held the designation of director – brand marketing and social, Swiggy.

Deepak Jain steps down as Ather Energy’s chief financial officer; Sohil Parekh to succeed

Deepak Jain started his career at EY and went on to work across Procter & Gamble, Apple and First Advantage. Parekh began his career at sai InfoSystem, Motif, Azure Knowledge Corporation and Claris Lifesciences.

Sohil Parekh, who is currently the vice president – senior financial controller, will succeed Deepak Jain from April 1.

Omnicom wins creative mandate of Air India Express

Last year, Air India had started the rollout of its new global brand identity across touchpoints. (Image source: Moneycontrol)

Meanwhile, flagship brand Air India’s creative mandate is with McCann Worldgroup.

Pokes, likes and dislikes: Political satirist and influencer Akash Banerjee on Big Tech and censorship

Akash Banerjee said, “There are many creators who would tell you that on Facebook, if you have something which is antithetical, which is a little bit anti -establishment, those posts seem to not do well, they seem to be suppressed. (Image via Youtube by @TheDeshbhakt)

Banerjee ranks YouTube the highest and X the lowest on weeding out hurtful content, but adds that news happens a lot on the microblogging site.

Swiggy shifts: Mallika Srinivasan steps down as Swiggy’s independent director

This change comes ahead when the company is gearing up for its public market debut with draft public offerings, that are set to be filed in the coming months, stated a report. (Image source: TAFE)

In a statement released on February 8 by Swiggy, it was announced that Srinivasan moved on due to increasing business commitments.

Google says no plans to replace its advertising sales staff with AI

Under the proposed plan, these partnerships would become non-exclusive, granting device manufacturers and browser developers the option to switch default search engines each year.

Google made headlines by laying off 12,000 employees last year, a surprising move considering the company’s record-breaking profits

Digital media ad spends touch Rs 40,685 crore in 2023, surpasses TV adex: Reports

Mayank Pravinchandra Shah, vice president, Parle Products, stated, "Parle Products has been associated with IPL since the year of its establishment, which is 2008. Barring probably one or two seasons in between, we may not have looked at it because when you talk about a platform like IPL, we don't do it for the sake of sustenance or regular advertising. It's more of an impact-creating property." (Representative Image: Alexander Shatov via Unsplash)

Digital media is projected to grow at a compounded rate of 23.49 percent by 2025, reaching a spending share of 55 percent.

IKEA launches ‘Organising Is Awesome’ campaign

Playing on the element of personification, the campaigns breathe life into household items, turning them into relatable characters that talk to each other.

Each film takes a humorous and playful spin on colloquial conversation, addressing the clutter challenges in three distinct scenarios and showcasing the wardrobe, shoe cabinet, and kitchen cabinet.