February 2024 – Page 63

Of Buzz and Business: Decoding Impresario’s marketing and advertising strategy

In an interview with Storyboard18's Indrani Bose, Divya Aggarwal, Impresario’s chief growth officer, spoke to Stoyboard18 about SOCIAL's hyperlocal strategy, targeting Gen Zs and more

Impresario’s Divya Aggarwal said that the group’s brand SOCIAL sits at a confluence of cultural conversations, and youth and pop culture

Dhoni’s fixation with number 7 explained!

Doordarshan has reached an understanding with leading global sports bodies like NBA and PGTA for showcasing their content on DD Sports. NBA’s popular e-sports property NBA 2K League matches are telecast on DD Sports Channel.

The Board of Control for Cricket in India (BCCI) retired the jersey number after Dhoni ended his international career.

Unilever to roll out quantitative methodology to measure brands’ consumer appeal

HUL reduced its advertisement and promotion expenses by 13.8 percent in Q2 FY25.

The new measurement methodology will be rolled out across all 30 of Unilever’s Power Brands in key geographies.

Which category accounts for the highest turnover at Unilever?

Unilever's 30 Power Brands account for around 75 percent of the group's turnover in the full year of 2023, which was €59.6 billion in FY2023.

Unilever’s 30 Power Brands account for around 75 percent of the group’s turnover, which was €59.6 billion in FY23.

India is going to be an ‘And-economy’: Diageo India CMO Ruchira Jaitly

Ruchira Jaitly, chief marketing officer, Diageo India, stated, "The biggest thing that happened to me as a marketer, and my biggest victory when I was starting out in marketing was if I got that spot for my brand on the Sunday evening movie Doordarshan. I still recall that vividly. I remember that I came back and said Oh My God I have just cracked it as a brand manager. My brand is going to be on the Doordarshan evening movie on Sunday evening, which personally for me was a reminder that the weekend was over when I was going to school."

Diageo India’s chief marketing officer Ruchira Jaitly on the consumer and media trends reshaping how brands are built in the alcobev category.

Ayodhya Tourism: EaseMyTrip plans to open Rs100-crore five-star hotel in Ayodhya

Food and beverages led ad volumes at 15 percent, followed by services at 14 percent and building, industrial and land materials or equipment at 13 percent. (Image source: Moneycontrol)

EaseMyTrip CEO and co-founder Nishant Pitti said, “The venture is poised to set new standards in luxury accommodation in Ayodhya.”

Meta bans Facebook, Instagram accounts of Iran’s Supreme Leader Ayatollah Ali Khamenei

Khamenei's Persian-language account had more than 5.1 million followers, while his English-language account had more than 204,000. Khamenei, who has been in power since the death of his predecessor Ruhollah Khomenei in 1989, previously had accounts suspended on Instagram in 2019, but they were later restored. (Image source: News18)

Ayatollah Khamenei still maintains an account X, formerly Twitter.

Paytm crisis: Fintech co assures merchants of service continuity; says it has merchants’ backing

It has been stated that several players such as PhonePe, Google Pay, and banks such as HDFC Bank and State Bank of India (SBI) are deploying several thousand salesforce to attract merchants which include kirana stores and retailers. (Image source: Moneycontrol Hindi)

Paytm said its merchant partners can continue to benefit from solutions like Paytm QR codes, Soundbox, and card machines, just as before.

WPP’s Mirum elevates Mihir Karkare as managing director

Mihir Karkare co-founded Social Wavelength in 2009, which would later become Mirum India after being acquired by WPP just before the agency's fifth anniversary.

Hareesh Tibrewala and Sanjay Mehta, who were the joint chief executive officers of the agency, have stepped down from their positions.

At this moment of crisis, Paytm should remind people of the role it played in their lives: Santosh Desai, CEO, Futurebrands India

Santosh Desai, chief executive officer, Futurebrands Consulting says, "Advertising has helped brands in several such situations. It has helped when Cadbury ran into the worm crisis. It came to the rescue of Coca Cola when it ran into the pesticide problem. It has helped establish direct and honest communication with people. The only thing brands have at a time like this is communication, particularly if there is a story to tell." (Image source: Futurebrands and X)

Santosh Desai said that brands should not be in denial and shy away from communication at a time like this. Indeed, they should accept that mistakes were made.