Month: February 2024

Super Bowl 2024: All the stand-out ads to watch

According to the survey, 22.5 million US employees, constituting 14 percent of the workforce, expect they will miss at least some work on Monday while 45 million anticipate being less productive than usual. (Representative image by Alex Batchelor via Unsplash)

Here’s a round-up of the advertising highlights from Super Bowl LVIII.

Paytm’s Vijay Shekhar Sharma planned to remove ‘Paytm’ brand from payments bank name, and exit the board

In early February, a media report surfaced that the ED had begun probing into One97 Communications on suspicion of violation of foreign exchange rules. However, the firm has denied these allegations. (Image source: Amazon)

Paytm Payments Bank is dealing with mounting pressure from authorities over regulatory and compliance issues.

Spotify paid $9 bn to music industry in 2023

The streamer said in this beta launch, it will continue to innovate and iterate based on feedback from both users and artists. (Representative Image: Alexander Shatov via Unsplash)

Spotify pays out nearly 70 percent of every dollar it generates from music back to the industry.

Layoffs: Cash-strapped airline SpiceJet to layoff about 1,400 employees

The delay in salaries, as well as in depositing the money due to pension funds and taxes deducted from the salaries, has come at a time when the airline owned by Ajay Singh is considering layoffs. (Image source: Moneycontrol)

The airline has a mounting salary bill of Rs 60 crore. The layoffs are to align company-wide costs with SpiceJet’s operational requirements.

Government to unveil country’s first state-owned OTT platform in Kerala: Reports

Alongside viewership growth, there has been a notable increase in ad impressions, with APAC and LATAM still showing triple-digit growth while EMEA experienced a 111% rise in HOV and a 119% increase in ad impressions.(Representative Image: Bastian Riccardi via Unsplash)

Kochi: C-Space, the first state-owned over-the-top (OTT) platform in India, is expected to be unveiled by the Kerala government next month.

Ram Mandir Revelry: News channels enjoy surge in ad rates

Food and beverages led ad volumes at 15 percent, followed by services at 14 percent and building, industrial and land materials or equipment at 13 percent. (Image source: Moneycontrol)

News channels reduced their ad volumes to increase viewer retention. The high ad rates though, more than made up for the loss.

The Journey of AI: Overcoming Implementation Challenges

Amazon’s AI-driven recommendation engine seamlessly integrates with its e-commerce platform, enhancing user experience. (Image source: Unsplash)

AI raises ethical dilemmas, should an autonomous vehicle prioritise passengers or pedestrians?

Viacom18-Disney deal – one week to go: All that we know

The combined entity will have lucrative sports properties which not only include premium cricket IPs like Indian Premier League (both TV and digital), ICC cricket tournaments (both TV and digital) but also other major sporting events like Wimbledon and Pro Kabaddi League.

Walt Disney Co and Reliance Industries (RIL) are on the verge of finalizing a groundbreaking mega stock-and-cash merger to create India’s largest media and entertainment business.