February 2024 – Page 37

Venture capitalists not ready to take chance on women entrepreneurs: Smriti Irani

The union minister also said that unlike the common perception, the only bottleneck for women-led businesses in technology has turned out to be the lack of venture capital-led funding available to them. (Image source: Moneycontrol)

According to the union minister, the same investors are ready to take risks and are far more accepting towards men in similar positions failing.

BCCI to players: Don’t prioritize IPL over domestic cricket

Fairplay app 'illegally' streamed IPL matches

In a letter Jay Shah wrote to the players earlier this week, he said the “trend” of prioritising IPL over domestic cricket was a “cause for concern”.

Blinkit to compete with Amazon and Flipkart? Zomato plans platform expansion

As reports suggest, Zomato has been in talks with individual brand owners across varied categories to stock up inventory. This move by Zomato could see the platform competing with e-commerce giants such as Amazon and Flipkart.

EU to impose $539 million antitrust fine on Apple

“Today Apple is reporting a new June quarter revenue record of $85.8 billion, up 5 percent from a year ago,” said Tim Cook, Apple’s CEO.

This will be followed by imposing a ban on Apple Store rules which the bloc believes is responsible for standing in the way of competition.

McCann Worldgroup India wins raft of new business; expands into new client categories: Exclusive

An ardent advocate for creative excellence, Prasoon's contributions have won numerous accolades, including Cannes Lions.

Prasoon Joshi-led McCann Worldgroup is supercharging growth through new business and expanding into new categories of clients, while building on existing client base. The agencies most recent win is Sintex, a Welspun Group brand.

Advertising’s new creative King kaun: Can Tanmay Bhat be the next Piyush Pandey?

Comedian and content creator Tanmay Bhatt (Image sourced via Instagram)

Why are CMOs and brand managers so eager to give Bhat their marketing money and brands to play with? Can he be the next face of Indian advertising? Let’s find out.

Parle-G: 85 years of being every Indians favourite chai-time snack

Parle G has been recognised as the world's largest biscuit-selling brand. (Images sourced via Parle Products website)

Parle-G represents more than just a biscuit. It serves as a comforting reminder of home and an everlasting link to our childhood memories.

Editors Guild seeks exemption for journalism in Data Protection Act from MeitY

As per reports, the BBC has sent a proposal to the Govt, asking to acquire 26 percent of the new entity.

The Editors Guild of India has submitted detailed concerns, emphasizing the urgency of the matter and seeking prompt action to ensure the preservation of press freedom and journalistic activities in the country.

CXO Moves: Exec movements across McDonald’s, Ogilvy, VML, OpenAI, Genpact, HMD and more

Get the full picture on people and their moves on the corporate jungle gym in CXO Moves. (From left to right: Andrej Karpathy, Sunil Gupta, Vikas Gupta and Priya Rege Jaggi)

Executive moves in the world of brands and agencies.

Flame of Innovation: The matchbox campaign that lit up Indian advertising

Fifty words comprised the headline for the half page ads that ran for nine consecutive days to maximise the campaign’s impact. In each advertisement, the headlines were long and different. The campaign spoke of the advantages of an ad at the back of a matchbox. And, each ad touched upon different selling target groups, highlights Panna Jain, who conceptualised the WIMCO campaign. (Image source: Panna Jain)

WIMCO Matchbox campaign was the creation of erstwhile agency MCM (Mass Communication and Marketing) that was released in the 1960s. Credited as an unconventional campaign, the pathbreaking half page ads featured two hands engaged in doing different things.