January 2024 – Page 34

Mudra, Ahmedabad, its origin and modern story

Mudra has created timeless taglines, iconic jingles, and ads that a generation of Indians have grown up watching or listening to — from I Love You Rasna, Dhara Dhara Shudh Dhara, The Mint with the Hole, God's Own Country, Zindagi Ke Saath Bhi Zindagi Ke Baad Bhi, Humko Binnies Banta, and one of the earliest, Only Vimal.

From Reliance to Rasna in the 1980s and now from Ishan Technologies to Simpolo Group, how Mudra, now DDB Mudra, has been an equal partner in building businesses in Ahmedabad.

Will the $10 billion Zee-Sony merger pass or fail?

After the deal was terminated in January, Zee apparently has reached out to the Sony executives to reconsider the termination and has also offered for talks this month.

Experts opine the initial agreement that puts Punit Goenka as the leader of the merged entity should be honoured. Sony, however, is not budging.

Madison Media appoints Puja Rai as chief strategy officer

Puja Rai is a seasoned media professional with over 20 years of experience and a wealth of knowledge in marketing, strategy, analytics

Nagaraj Krishnamurthy will continue to mentor the analytics and automation space as he transitions into running an MSME performance business.

Consumers fearing their personal finances will worsen, drops from 80 to 43 percent: Capgemini

54% of consumers believe that online ads help reduce the stress in finding products online this holiday shopping season. (Representational image via Unsplash)

Cost of living concerns have eased in the last year but consumers still expect further discounts on essential items, as per a Capgemini report.

WhatsApp’s lesser-known features – what are they and how do they work?

Message to self: Your future self will thank you for using it. This feature allows you to send messages to yourself to keep track of notes and messages. Messages to yourself work and look like regular chats, but you can't make audio calls, or video calls, mute notifications, block or report yourself, or see your last seen online. (Representative Image: Dima Solomin via Unsplash)

In recent times, WhatsApp has rolled out a bunch of new features for both Android and IOS. Let’s explore the lesser-known ones.

CXO Moves: Exec appointments across Mars Wrigley, Sports18, Havas, VML, SAP, Cleartrip and more

Get the full picture on people and their moves on the corporate jungle gym in CXO Moves. (From left to right: Nikhil Rao, Damyant Singh Khanoria, Rana Barua and Babita Baruah)

Executive moves in the world of brands and agencies.

VML India elevates Saurabh Saksena to president

Saurabh Saksena, who began his career at Clarion Communications, has worked across Ogilvy Outreach, Mudra, DDB Mudra Communications, Mid Day, JWT and Red Fuse Communications.

Saurabh Saksena has been elevated to the role of president of VML’s India operations.

Who will be PepsiCo India’s new CEO and president?

Jagrut Kotecha is PepsiCo's senior vice president and chief commercial officer for AMESA (Africa, Middle East and South Asia regions). As per the report, it is Kotecha's extensive experience in the snacks business that makes him the top candidate for the job. (Representative Image: Eugene via Unsplash)

Speculations have run wild around who will become PepsiCo India’s new president after expat chief Ahmed ElSheikh moves on.

DNPA Awards 2024: Meet the high-powered Grand Jury

Prabhu asserted that the impact of AI would need to be studied dispassionately, objectively, and specific to the country likely to be affected. According to the International Monetary Fund, almost 40 percent of jobs would be affected worldwide.

The Grand Jury will deliberate and decide the winners of the 2024 DNPA Awards, recognising cutting-edge digital initiatives that have had a profound contribution in India’s progress.