November 2023 – Page 18

69 percent Gen Zers think dating standards need refreshing to fit a more modern and diverse society

The new warnings are classified into three categories: authenticity, respectfulness, and inclusiveness. (Image by Mika Baumeister via Unsplash)

71 percent of Gen Zs across India said it’s very important that they’re aligned on values with the person they’re dating

Mercedes and Audi dispatch record units this festive season

The growth is further supported by better road infrastructure pan India, cities are being linked by expressways which coupled with high aspirations is driving demand from tier 2's and beyond.(Representative Image: Ruffa Jane Reyes via Unsplash)

The Indian luxury car market was valued at $1.06 billion in 2021 and is expected to reach over $1.54 billion by 2027, registering a CAGR of more than 6.4 percent during the forecast period 2022-2027.

Cleanfluencers: Unilever’s ‘soap’ opera on TikTok capitalises on #CleanTok trend

In a joint statement, Puris’s lawyers Marjorie Mesidor and Monica Hincken said that she faced swift retaliation for complaining about discrimination despite being "enormously successful" at her job. (Representative Image: Solen Feyissa via Unsplash)

The five-episode mini-series, featuring Unilever cleaning and laundry brands, has been created to engage with the huge and fast-growing audience on #CleanTok, the platform’s most popular community.

Users first, brands later: Snapchat’s Resh Sidhu’s message for marketers on AR

Resh Sidhu has vast advertising agency experience. She had been chief creative officer at Barbarian, following stints with AKQA and Framestore. In fact, when she was creative director at the Oscar-winning VFX studio Framestore, she developed the VR experience for Warner Bros and JK Rowling’s ‘Fantastic Beasts and Where to Find Them.’

Resh Sidhu, global director of Arcadia AR Creative Studio at Snapchat, says that when it comes to augmented reality, brands should create an emotional connection. Most brands put the brand message first and not the user, and that’s where they fail, she tells Storyboard18 in an exclusive interview.

Elon Musk wonders if OpenAI doing something ‘dangerous to humanity’ could be reason for Sam Altman’s sacking

In a recent shift, X agreed to comply with some of Brazil's demands by blocking the contentious accounts, paying the fines, and appointing a legal representative within the country.

Elon Musk has stoked fears that OpenAI doing something ‘potentially dangerous to humanity’ was the reason for Sam Altman’s surprise ouster from the artificial intelligence startup.

OpenAI employees ready to quit after Sam Altman ouster now have job offers from Salesforce, Microsoft

GPT-4o offers enhanced performance in around 50 languages as well.

Hours later, Salesforce Inc. Chief Executive Officer Marc Benioff is immediately offering jobs to researchers who resign from their posts at OpenAI and said that their compensation will be matched.

Stakeholders seek reliable TV household measurements via Census

The report also said that there was a 2 percent drop in advertising FCT (free commercial time)in 2023 over 2022. A drop was witnessed for 9 out of 12 months with only a marginal increase of 2percent in April to June quarter. (Representational image by Nabil Saleh via Unsplash)

In the absence of reliable metrics, the industry is in dire need of comprehensive, Census-level data to measure the TV universe.

Cricket World Cup final: Zomato, Swiggy and restaurant operators witness maximum footfall

Restaurant operators also highlighted that during the match, the footfalls were higher compared to a normal Sunday. Cricketer Virat Kohli’s restaurant One8 Commune in Mumbai too witnessed full reservation. (Image by @ICC via twitter)

Burgers and pizzas most ordered food items on Swiggy while the India-Australia final match was in progress.

Foreign film production increased to 40 percent of the expenses: Anurag Thakur

The Minister also touched upon several measures taken by the Government of India in the recent past to augment the media and entertainment sector in India.

Anurag Thakur said that there was a need for a higher incentive to attract medium and big budget international projects to the country.

Saw spike in demand for accommodation in all cricket world cup host cities: Santosh Kumar, Booking.com

"Travel combined with the Cricket World Cup, combined with the festivals, has really led to a spurt in travel, both Tier 1 cities as well as Tier 2 cities. We have also observed that there are different segments of accommodation that are benefiting from this," said Santosh Kumar, country manager for India, Sri Lanka, Maldives and Indonesia, Booking.com.

Santosh Kumar, country manager for India, Sri Lanka, Maldives and Indonesia, Booking.com on the company’s association with cricket and other sports, how Indians are travelling today, and more.