Month: September 2023

India is going through a huge creative revolution: Diageo’s Amitabh Pande

Let’s build the brands, let’s create content in the direction of the world we want to build and leave behind for our children. - Amitabh Pande, chief consumer planning, strategy and digital officer at Diageo India

Amitabh Pande, chief consumer planning, strategy and digital officer at Diageo India advices platforms like Storyboard18 YoungGuns to use creativity for good towards inclusion and progressive marketing.

Why is a Korean, Russian, French, and Spanish mariachi band speaking in Hindi in Scapia’s ad film?

The films, directed by Fusion Films, which spans South Korea, Spain, and France, show foreign locals speaking Hindi while narrating the features of the Scapia Federal Credit Card. The foreign actors learned to speak Hindi to give an authentic experience to the viewers.

The travel fintech’s debut brand film features foreign actors who speak Hindi and entertain the audience while talking about the credit card’s travel benefits.

Not walking away from an opportunity but walking towards the best opportunity: Mastercard’s Raja Rajamannar on cricket WC

Raja Rajamannar, chief marketing and communications officer and president - healthcare business, Mastercard (left) talks about Mastercard aiming to curate experiences that are unique from an Indian consumer’s point of view and bringing them to life to create priceless moments for consumers, and amplifying storymaking as opposed to advertising which is storytelling. (Right image sourced from @ICC via Twitter)

Mastercard’s global CMCO Raja Rajamannar on cricket, the global partnership with ICC, the BCCI deal and sports marketing.

YoungGuns Class Of 2023: EssenceMediacom’s Kanishka Tandon and Priyanka Shanbhag

Priyanka Shanbag (left) has been a part of the media team that works on Ariel’s multi-award winning #ShareTheLoad campaign. To satisfy her creative instincts, Kanishka Tandon (right) manages an Instagram handle for her mother called “Flavours & Aromas” to amplify her love for baking,

Find out why Kanishka Tandon and Priyanka Shanbhag are YoungGuns with purpose and passion.

Hyundai expects 9-10 percent growth in passenger car sales during festive season

The primary objective of this comprehensive study was to assess and quantify customer experience across sales, after-sales service and product quality in the passenger vehicle category. (Image sourced from CNBC)(Image sourced from CNBC)

The launch of the new Exter has led to demand for SUVs. 65,000 bookings have been made so far and there is a six-month waiting period.