Month: September 2023

Hate the idea of having an opinion about everything. That’s my magic mental mantra: Samriddh Dasgupta

Samriddh Dasgupta began his career as the director of strategic planning at abm communication, and went on to work across Times Internet, Xynteo, Aakash Digital, AKIVA, and Bombay Shaving Company.

In our newest Weekender column, we spoke to Heads Up for Tails’ CMO who said that with non-toxicity, only a personal commitment (from management) can translate into a corporate commitment.

Snap to roll out safety features for teens

While Snapchat is most commonly used for communicating with friends, Snapchat offers two content platforms – Stories and Spotlight – where one can find public stories published by vetted media organizations, verified creators and other Snapchatters. (Image source: Moneycontrol)

The goal is to help Snapchatters communicate with people that matter to them, and to ensure that the content they view on the app is informative, fun and age-appropriate.

Every viewer on JioCinema will be able to watch matches for free: Anil Jayaraj

Anil Jayaraj, chief executive officer, Viacom18 Sports, says, "CTV is a critical part of our strategy going forward, even on IPL we had 125 million consumers watching on CTV. That is a massive number. It is significantly bigger than any high-definition television through linear TV and it is growing really fast."

The Viacom18 Sports CEO speaks on securing exclusive media rights for both TV and digital for BCCI’s international and domestic matches for the next five years and how the objective is to move the linear TV viewer to digital.

Dheeraj Sinha quits Leo Burnett, Publicis Groupe

Dheeraj Sinha, FCB Group CEO, India and South Asia, highlighted, "Our focus is on doing great work for our clients, work that moves the needle in terms of their business, and is also the best in the world. It's not that we release ads in the awards season just so we can win something. It's our continuous endeavour to do great work for our clients' businesses, because we believe that creativity is an economic multiplier."

Sinha was chief of Leo Burnett South Asia and Chairman, BBH India.

Reliance, NVIDIA to develop indigenous large language model for AI in India

Ishita Verma, co-founder and COO at Klub, said, “We are excited to leverage Moshi Moshi’s expertise to create a multitude of opportunities to enhance our brand and customer experience on our social media." (Representative Image: Cytonn Photography via Unsplash)

The companies will work together to build Al infrastructure that is over an order of magnitude more powerful than the fastest supercomputer in India today.

Livestreaming blurring boundaries between content and commerce, as per 80 percent CMOs: Dentsu Report

As per the report, humor is making a comeback with 58 percent of marketers looking to create moments of joy. (Representative Image: Ismael Paramo via Unsplash)

As per a report released by Dentsu Creative, 58 percent of marketers agree that today’s advertising isn’t entertaining enough in a crowded sea of bold and bullish promotional messaging.

ZEE Case: SAT sets new date for Punit Goenka vs. SEBI Case

The regulatory body’s investigation into Zee founders, primarily focusing on Subhash Chandra and Puneet Goenka, reportedly uncovered the potential diversion of approximately Rs 20 billion ($241 million) from the company. This figure is roughly ten times larger than SEBI's initial estimates, raising concerns about financial irregularities within Zee. (Image sourced via CNBC TV-18)

SAT had withheld its judgment in the case, had instructed SEBI to submit a response by September 4.

AI generated political ads must include disclaimers: Google

According to the company, the disclosure must be clear and conspicuous and must be placed in a location where it is likely to be noticed by users. The policy will apply to image, video and audio content. (Representative Image: Lauren Edvalson via Unsplash)

Google is one of the first Big Tech companies to release such a policy as the 2024 U.S. election cycle is approaching soon.

Delhi HC refuses to restrain the usage of Policybazaar trademarks on Google Adwords

A Google spokesperson said in a statement, “The Court has held that Google’s Ads Trademark Policy is in compliance with the Indian Trademarks Act (TM Act) and does not amount to infringement of trademarks, unless the resulting ad upon review is held to mislead or confuse users as to the source of origin of the Ad. (Representative Image: Nathana Rebouças via Unsplash)

In its legal actions against Coverfox and Acko, Policybazaar alleged that these defendant companies were employing keywords identical to “Policybazaar” trademarks, such as “Policy Bazaar,” “PolicyBazaar,” and “Policy Bazar”.

Haldiram’s: How a small sweet shop in Bikaner became a global snack brand

After the news came to light, the shares of Prataap Snacks jumped 13 percent. Prataap Snacks competes with PepsiCo’s Lay’s and other snack brands. (Image source: News18 Hindi)

Spanning six generations of business acumen, the Agarwal family’s knack for spices and adeptness in handling legal disputes has led to it accumulating a vast amount of wealth. Outperforming global giants, their venture has cemented its place in Indian households.