Month: September 2023

Shah Rukh Khan shines in A23 Poker’s campaign amidst Jawan’s box office success

A23 chose to launch both commercials simultaneously, striking a balance between promotional content and responsible messaging.

Recent celebrity endorsements of gaming ads, like Sachin Tendulkar’s association with Paytm First Game, have faced backlash. However, legal gaming companies in India can advertise across platforms as long as they include proper disclaimers.

Manipal Global Education Services introduces new app – Manipal MedAce; rolls out a campaign

The brand film shall be followed by seven short films highlighting the features of the app, showing how Manipal MedAce is every medical student’s new study buddy for MBBS and PG Entrance Exams prep. (Still from the ad)

A brand film was introduced by 82.5 Communications that traces the everyday lives of medical students across India, accentuated by a jingle, ‘I got you buddy’.

BoAt, BookMyShow and now ShareChat’s Moj: Brands turn their back on Shubh

In the post, Shubhneet Singh shared the image of a distorted India which did not include Jammu and Kashmir, and Punjab. The post read, “Pray for Punjab”. This led to immediate criticism and allegations of his support for the Khalistani movement. The next step was, he deleted the map, and what only read was “Pray for Punjab”. (Image source: News18)

The short-video sharing platform Moj, which is owned by ShareChat has now completely eliminated his music playlist from the platform.

Gatorade partners with tennis player Sumit Nagal

Gatorade Sports Science Institute help athletes optimize their health and performance through research, innovation and education on hydration and nutrition science which is key element for sportspeople. (Image sourced via Firstpost)

Sumit Nagal will be assisted on his recovery and nutrition needs under the guidance of a team of experts at the Gatorade Sports Science Institute (GSSI).

Fun facts about 007, Pierce Brosnan, and Daniel Craig’s swimsuit

So, up until Golden Eye, James Bond did not sport just one watch brand but was seen sporting many brands including the likes of Rolex among others.

Sai Ganesh, quiz master of Brand Blitz Quiz, quizzed leading brand geeks from the marketing community in the regional final (west zone) episode of the Brand Blitz Quiz. Here are a few fun facts shared by panelists and participants about 007, James Bond.

What is interesting about the Ogilvy palindrome logo?

It can be read from both sides. In English, from left to right it reads ‘Ogilvy’ as signed by David Ogilvy himself. However, when read from right to left, it reads the same in Urdu or Persian.

Sai Ganesh, quiz master of Brand Blitz Quiz, quizzed leading brand geeks from the marketing community in the regional final (south zone) episode of the Brand Blitz Quiz. Here’s a story behind the Ogilvy logo for the Pakistani, Bangladeshi and Middle Eastern market.

Zomato rolls out ‘Tips for the kitchen staff’ feature

The entire tip amount will be credited to restaurants (after any tax deductions, if applicable) for distribution among their staff. To be included in the program, restaurant management will be required to sign a pledge to distribute the entire amount among the staff. (Image source: Moneycontrol)

The feature will enable customers to express their gratitude to the restaurant’s kitchen staff.