Month: August 2023

Puneet Chandok to lead Microsoft’s India operations

Chandok will oversee the integration of Microsoft’s businesses across South Asia, including Bangladesh, Bhutan, Maldives, Nepal, and Sri Lanka.

Puneet Chandok’s appointment as corporate vice president of Microsoft India and South Asia will be effective September 1. He will assume the operational responsibilities from Anant Maheshwari.

P&G Health’s Vijay Kumar Pampana on nerve care ad, using AI, and leveraging influencers

P&G Health’s marketing director Vijay Kumar Pampana says that consumers tend to dismiss or ignore the signs of nerve damage such as tingling and numbness until it becomes unbearable.

In an exclusive conversation with Storyboard18, P&G Health’s marketing director, Vijay Kumar Pampana, talks about the new Neurobion ad focusing on nerve care and why brands cannot dismiss influencers.

Maruti Suzuki Chairman RC Bhargava says growth would not be possible without reorganisation

Shashank Srivastava is transferred from the position of Head – Marketing & Sales to ‘Member Executive Committee’ and Partho Banerjee becomes Head – Marketing & Sales. (Image source: Moneycontrol)

RC Bhargava, the Chairman of Maruti Suzuki India, reassured shareholders that the acquisition of Suzuki Motor Gujarat (SMG) will immediately not make any difference in terms of the production volume, sale volumes, or the cost of the car, but will improve efficiencies.

Airtel introduces self-serve marketing communications platform, Airtel IQ Reach

This self-serve portal will be a one-stop destination to empower businesses, especially emerging businesses, to have full control of their campaign execution. (Image source: Moneycontrol)

Airtel IQ Reach is an intuitive platform that will enable small and medium businesses to make the most of their marketing investments as they engage with target customers in a cost-effective manner with prepaid pay-as-you-go plans.

Zomato creates a position for Chief Fitness Officer

The chief fitness officer’s responsibility will be to work closely with all Zomans in their individual journey of wellness and healthy living. (Image sourced from Moneycontrol)

Zomato announced a paradigm shift in the constitution of its senior team and hired Anmol Gupta as its chief fitness officer.

GST Council’s meeting today: What’s at stake for online gaming industry

Structural shifts toward a higher propensity to pay for in-game features and the burgeoning popularity of casual and midcore games are poised to play pivotal roles in shaping the landscape by FY28. (Representative Image via Unsplash)

The gaming industry is hopeful that the government will consider their concerns and arrive at a fair and sustainable decision for the valuation of GST on online gaming platforms.

Medlife’s Meera Iyer joins SkinQ as CEO and co-founder

Meera Iyer's career includes a tenure as the CMO at BigBasket, during which she significantly expanded the private label business to 25 cities and achieved substantial topline growth. Furthermore, she spent nine years at Unilever, last as the regional brand manager for Dove and Pears.

Prior to SkinQ, Meera Iyer served as the business unit head for the RPSG Group (Dr Vaidya’s), where she steered the brand through a post-acquisition phase and readied it for relaunch.

ASCI and Khaitan & Co release whitepaper on generative AI

According to ‘Win with Conversations’, a report Meta launched with Bain & Company, 70 percent of surveyed large enterprises are already engaging with half of their customer base using conversational platforms. (Representative image by Andrea De Santis via Unsplash)

The paper highlights regulatory ambiguity and challenges surrounding use of AI in advertising.