Month: August 2023

Broadcasters’ body NBF raises concerns over weekly news ratings suspension, urges MIB intervention

The four-week rolling average was initially implemented upon the resumption of news genre ratings after a 17-month hiatus prompted by the alleged TRP scam (Representative Image: Jesus Loves Austin Via Unsplash)

The NBF letter urges the ministry to ensure the continuity of ratings that are the only determinant of advertising and revenue.

Dentsu Creative appoints Shweta Khosla and Punit Singh as EVP – strategy and planning

Air India traces its legacy through the evolution its logo. (Image taken from @airindia via Twitter)

As per the mandate, Shweta Khosla and Punit Singh will deliver transformative strategies for the agency’s key clients and brands. Their expertise will prove instrumental in addressing brand challenges and elevating the creative standards across both offices.

Disney+ Hotstar loses 12.5 million subscribers in its biggest-ever quarterly drop

According to a report by Bloomberg, the company is in talks with potential buyers for its India streaming and television business, including with billionaire Mukesh Ambani’s Reliance Industries Ltd. (Image source: Moneycontrol)

Disney+ Hotstar’s paid member base plunged to 40.4 million for the quarter, marking the third consecutive subscriber decline at the Disney-owned streaming service.

Krafton to invest $150 million in Indian startup ecosystem in next 2-3 years

Bajaj Auto currently has 80 percent market share in the ICE segment. This serves as a substantial and efficient distribution platform for their electric offerings. (Representative Image: Annie Spratt via Unsplash)

Beyond game development studios, Krafton’s investments span across complementary sectors, including, Esports, multimedia entertainment, content creation and audio platforms.

Infosys gets a new sonic identity

As a means to mark the debut of their sonic identity, Infosys activated a digital metaphor to demonstrate how the sound of Infosys can signal the sound of opportunity.

The sonic landscape will be integrated across Infosys’ many platforms used by employees, and across brand assets, ranging from videos to signature events that the company’s clients and the broader community engage with.

Madison BMB to become a part of Madison Loop

The company is targeting the achievement of $100 million in annual recurring revenue (ARR) by the end of this financial year. (Representative Image: Nick Fewings via Unsplash)

Raj Nair, Madison BMB’s chief executive officer, has decided to move on to pursue other opportunities outside Madison World.

How brands are combating inflated numbers by social media influencers

Data provided by KlugKlug, a global decision-making B2B tech SaaS platform for influencer marketing, says that out of 8 million influencers profile on Instagram it reviewed, around 4.6 million influencer has more than 60 percent fake (inactive or suspicious) followers, rendering these profiles useless as they don’t provide engagement to the brand.

 Storyboard18 spoke to various stakeholders to understand how brands are addressing the challenge of overstated figures among social media influencers.

TRAI directs DPOs to implement CAS and SMS as per regulation 4A of Telecommunication Services Interconnection Regulations, 2017

Majority of the broadcasters and the members of the Indian Broadcasting and Digital Foundation (IBDF) oppose the TRAI's regulation requiring broadcasters to provide free channels on DD Free Dish to private distribution platform operators (DPOs).

The certification process would enable the standardisation of CAS and SMS in the systems deployed by distribution platform operators, which would enable access of only subscribed television channels to the subscribers and thereby ensuring a check on piracy.