Month: May 2023

Meta layoffs hit India, affecting senior leadership and other employees

Daily Active Users (DAUs) were 2.06 billion on average for June 2023, an increase of 5 percent year-over-year. On the other, the monthly active users (MAUs) were 3.03 billion as of June 30, 2023, an increase of 3 percent year-over-year. (Representative Image: Dima Solomin via Unsplash)

The layoffs affected employees across all levels, including senior leadership. The layoffs are part of a restructuring effort to streamline operations and adapt to changing market conditions.

What’s Goa’s advertising scene like?

Post the pandemic, the average traveller in Goa has changed, she said. “For the longest time, Goans thought the foreigners had the purchasing power, which is true to some extent. However, that has changed in the last couple of years. A lot of Indian travellers are big spenders. Today, the specialty restaurants of Goa cater to the Indian traveller because they are all for experimentation,” Gunjan Bakshi added.(Representative Image: Mayur Deshpande via Unsplash)

India’s smallest state Goa hosts the biggest advertising festival in the country, the Goafest. However, when it comes to its own advertising industry, things are a bit different.

Brands with lesser investments can also be present on IPL on digital: Starcom India’s Navin Lalchandani

As per Navin Lalchandani, "Digital helps in sharp targeting and gives scale to brands which, in turn, reduces the wastage of reaching out to not-so-important markets, and brands with lesser investments can be present on IPL to target a few key markets."

Digital advertising dominates IPL, pushing ROI, reducing waste and making way for new brands.

Weekly Shorts: How brands can collaborate with LGBTQ+ influencers

Concerns voiced by LGBTQIA+ respondents underscore their high awareness of financial vulnerabilities, particularly regarding rising medical expenses, mental health, and inflationary pressures. (Representative Image: Michał Franczak via Unsplash)

What’s buzzing in influencer marketing and the creator ecosystem? What’s the next big thing coming down the line? Catch the big trends and hot topics in our weekly shorts.

Goafest 2023: Digital is just as important as traditional for efficient media plans, Madison’s Sam Balsara

According to Sam Balsara, "Digital is becoming popular due to technology. Technology is providing four major benefits: enabling one to go beyond demographics, enabling data-driven analytics, enabling contextual messaging and allowing to harness the power of virality."

Sam Balsara, founder, chairman of Madison World shared key lessons during Goafest 2023 on effective media planning and a case study on building brand Cinthol.

This is the best time in India to invest: Rajan Anandan on India’s startup ecosystem

Back in 2010, there were less than $1 billion in Indian startups. In 2021, the number had gone up to $45 billion. This year, 2023, the number is estimated to settle anywhere between $10 billion and $15 billion. (Image sourced from Sequoia Capital website)

The Sequoia Capital India MD also sees a bright future for the digital advertising segment

Future Generali India Life Insurance Company Ltd appoints Geetanjali Chugh Kothari as Chief Marketing Officer

In her new role as the CMO, Chugh will report to Bruce de Broize, Managing Director & CEO, of Future Generali India Life Insurance, and will be based in the head office in Mumbai.

Prior to joining Future Generali, Chugh held the position of Head of Marketing and Corporate Communication at Bharti AXA Life Insurance. Her prior experience includes working for Future Group, HT Media, and Mudra Max.