April 2023 – Page 11 – storyboard18

Advertisers fall from 60 to 35 on TV during first seven matches of IPL 16: TAM

TAM data also shows that during the initial phase of IPL 16, many e-commerce categories have shifted away from TV advertising. In IPL 15, the top five categories were dominated by e-commerce players. (Image via Twitter - @IPL)

Changing media consumption habits seen as primary reason for significant decline in IPL 16 TV advertisers during initial phase.

Nokia India’s Amit Marwah: If you have the right mind share, market share always follows

Nokia India's Amit Marwah highlights, "In Nokia’s new logo, there are different colour lanyards that highlight gender equality. The logo is colourful and reflects energy. It also resonates with our consumers and our partners. This also includes catering to other customer domains like startups."

Storyboard18 got in touch with Nokia India’s Amit Marwah, head of marketing and corporate affairs, to talk about the company’s newly rebranded logo, reasons for the makeover, as well as challenges and apprehensions following this decision.

VLCC appoints Nykaa’s Vikas Gupta as CEO

Vikas Gupta was also the chief customer and marketing officer for Flipkart between 2019-2021. Gupta started his career as a management trainee with HUL in 1998 and spent 21 years with Unilever, leading brand marketing for Lux, Dove, Dirt Is Good brands. He was also the executive director of Home Care for Unilever Indonesia.

Vikas Gupta joins from Nykaa where he was the CEO of SuperStore, Nykaa’s eB2B business. He is armed with 25 years of FMCG and ecommerce experience, and has worked at Unilever and Flipkart.

Storyboard18 Impact: Govt to ask influencers to display qualifications while endorsing health products

Prathap Suthan criticized the current ecosystem for lacking accountability, allowing clients to arm-twist agencies into lopsided contracts, unpaid pitches, and overburdened deliverables.

The development comes days after Storyboard18 reported about how the Indian nutraceutical market has emerged as the sunshine sector where multiple direct-to-consumers (D2C) and legacy brands launch wellness products and get influencers to promote them.

Marketing Mocktail: If you rest, you rust – Brand Refreshment explained

The representation of female HODs (head of departments) in Hindi content remained at a stagnant 17 percent, making it the only language with double-digit female HOD representation. (Representative Image: Ross Findon via Unsplash)

The column touches upon the reasons why a brand should refresh itself and the steps involved in refreshing it.

Is Campa’s revival the best thing that has happened to India’s cola category? Coca-Cola’s Arnab Roy thinks so. Here’s why.

"The growth in India whether it is economic growth or cultural growth is going to come from small town India. That’s where Bharat is at its core, that’s where Bharat lives. And we thought it is very interesting out there." - Arnab Roy, VP- marketing, Coca-Cola

Arnab Roy, vice-president, marketing, Coca-Cola India and Southwest Asia, shares his views on Coke Studio Bharat, the cola category in India and what Campa’s revival means for the industry.

dentsu X Releases Motivations Study to help brands understand consumers better

The main reason for the disconnect with the new age professionals was that they saw it as their ‘Dad’s Brand’. It did not resonate with the attitudes and lifestyle of the younger audience.

The study has identified six core Motivations that drive everyone at varying levels: Accomplishment, Affection, Information, Possession, Power, and Protection. Each core Motivation is comprised of 25 sub-Motivations that are defined by individual statements that help dive deeper into the uniqueness of each person and their drivers.

Bajaj Electricals appoints Devika Sachdev as head of advertising and brand management

Sachdev comes with an experience of 21 years in brand marketing and communications. She has worked across various consumer businesses, namely the Aditya Birla Group, General Mills, Godrej Consumer Products, Bajaj Consumer Care and Marico.

In this role, Devika Sachdev will drive the communication agenda and frame integrated marketing communications strategies across Bajaj, Morphy Richards and Nirlep brands.

Havas India elevates Sangeeta Barde as Havas Life Sorento’s CEO

As part of her new role, Sangeeta Barde will drive the success model for offshoring and achieving strategic and impactful globalisation initiatives and will also be the regional head of HH&Y Middle East.

In addition, Sangeeta Barde has also been named as regional head of Havas Health and You Middle East .

JioCinema gets record number of advertisers and sponsors in TATA IPL 2023 opening week

JioCinema set the tone with the season-opening clash between MS Dhoni’s Chennai Super Kings and Hardik Pandya’s Gujarat Titans, achieving a peak concurrency of 1.6 Cr. In addition, JioCinema registered over 2.5 Cr. downloads, a record for the most installed app in a single day. (Image via Twitter - @IPL)

JioCinema’s free streaming of the TATA IPL 2023 for all viewers in India has resulted in a record-breaking number of views in the first week – over 375 Cr. This followed a first weekend which amassed 147 Cr. views, the highest-ever opening weekend for the TATA IPL on digital.