June 2022 – Page 2 – storyboard18

2022 was India’s historic year at Cannes Lions. Here’s why

Dentsu Webchutney created history by winning three Grand Prix in a single year at the Cannes Lions International Festival of Creativity for Vice Media’s campaign ‘The Unfiltered History Tour’.

With five Grand Prix, two Titanium Lions, a haul of Gold, Silver and Bronze Lions, and an Agency of the Year award, Indian agencies are now shining bright on the world creative map for their cutting-edge and purposeful campaigns

Dentsu Webchutney gets a Grand Prix hat-trick; Ogilvy gets two Gold Lions

Representative image (Source: canneslions.com)

Ogilvy India, FCB India, Kinnect bring home Gold at the Cannes Lions

Meet the 7-year-old Indian gaming influencer, VivOne

While Vivone is living every child’s dream of dedicated screen time and gaming hours, he is being flooded with offers from esports organizations to be a streaming partner.

The first-standard student and gamer VivOne is being approached by brands every day. Here’s a peek into the life of the young gamer.

Viacom18 and Maruti Suzuki on rise in OTT consumption; Eno celebrates 50 years in India

Viacom18 Digital Ventures’ Gourav Rakshit; Storyboard18’s Shibani Gharat; and Maruti Suzuki’s Shashank Srivastava.

Gourav Rakshit, COO, Viacom18 Digital Ventures and Shashank Srivastava, senior executive director- marketing and sales, Maruti Suzuki, talk about OTT platforms consumption patterns in India. Anurita Chopra, CMO – India Subcontinent at GSK Consumer Healthcare India, on 50 years of Eno.

Cannes Lions 2022: 14 shortlists for Indian agencies on Day 4

VMLY&R Commerce’s ‘Adeli’ for Unipads received one shortlist at Cannes Lions 2022. (Screen grab)

A total of 121 Indian entries made it to shortlists this year at the Cannes Lions International Festival of Creativity.

Which influencer categories will be most affected by TDS on freebies?

The categories of influencers which would be most affected are lifestyle, fashion, tech (electronics) and travel. (Representational Image via Unsplash)

How will 10% TDS on freebies affect social media influencers and brands? Which influencer categories will be most affected? Hear from an expert.

Stacks & Strategies | Influencer marketing meets ad tech

As creators and brands continue to emerge, and the creator economy becomes more organized, it is projected that over the next two years, a staggering 10 lakh creators will be actively engaged in influencer campaigns (Representational Image via Unsplash)

Correlation between content, clicks, and conversions

50 shortlists for India on Day 3 at Cannes Lions

Ogilvy India got two Cannes Lions shortlists for Cadbury Celebrations’ ‘Shah Rukh Khan - My Ad’.

Campaigns of FCB India and Ogilvy India take the spotlight.

I want to create leaders who are better than me: Suresh Narayanan

Tests on Cerelac products available in India showed an average of over 2.7g of added sugar per serving.

“Compassion over competence in a crisis. There are very competent people. The world is full of very bright people. But at this stage nobody wants to see the cranial capabilities or the intellectual capabilities of the CEO. They want to see the compassion of the CEO. The leaders of the future have to be outstandingly good human beings. You can be competent, brilliant, qualified from the best institutions but if you don’t have a heart that beats at the right speed for your people, you can’t call yourself a leader.”