Watch Listen – Page 9

India recorded highest growth globally for Mercedes: Lance Bennett

Lance Bennett, VP - Sales and Marketing, Mercedes-Benz India (Image sourced via LinkedIn)

A Storyboard18 exclusive conversation with Lance Bennett the new VP of sales and marketing at India’s leading luxury car maker Mercedes Benz India.

Kartik Mohindra, CMO, Pernod Ricard India on innovation of the existing portfolio of brands

Kartik Mohindra, CMO, Pernod Ricard India

In an exclusive interview with Storyboard18, Kartik Mohindra, chief marketing officer, Pernod Ricard India talks about the brands plans to continue its premiumisation drive, introduction of premium global innovation and focus on consumer experiences.

Benetton CEO Massimo Renon: Indian consumers will be profiled as future consumers for Benetton

Massimo Renon, CEO, Benetton Group

Addressing Benetton’s second-largest global market, CEO Massimo Renon tells Delshad Irani about the company’s plans to make brand Benetton cool again.

Indian Women’s Cricket team captain Harmanpreet Kaur on increased viewership and brand interest in women’s cricket

Indian Women's Cricket Team Captain, Harmanpreet Kaur

Harmanpreet Kaur, a cricketer, talks about the future of women’s cricket, the biggest change, increased viewership, and more.

Mastercard’s Manasi Narasimhan on how the payments major is leveraging sports sponsorships in India

Manasi Narasimhan, VP and head, marketing and communications, Mastercard

Manasi Narasimhan, Vice-President and Head, Marketing and Communications, South Asia, Mastercard, speaks to Storyboard18 about the company’s accelerated sports marketing strategy.

For a believer no proof is necessary, for a non-believer no proof is enough: ITC’s Sameer Satpathy

Sameer Satpathy, CEO - personal care, ITC

In an interview with Storyboard18’s editor Delshad Irani, Sameer Satpathy, CEO – personal care, ITC, talks about building brands with a purpose.

Tata Motors’ Shubhranshu Singh on innovation, digital and marketing commercial vehicles in India

Storyboard18's editor Delshad Irani with Shubhranshu Singh, vice president - marketing - domestic & IB, Tata Motors

Shubhranshu Singh, vice president – marketing domestic and IB, Tata Motors talks about the challenges and opportunities of marketing commercial vehicles in India and more.

HMD Global’s Sanmeet Singh Kochhar and Adam Ferguson on reviving Nokia for the consumer of today

Sanmeet Singh Kochhar, Vice President - India & MENA at HMD Global and Adam Ferguson, Global Head of Proposition, Partner and Product Marketing at HMD Global

In an exclusive conversation with Storyboard18’s Shibani Gharat, Sanmeet Singh Kochhar, vice president – India & MENA at HMD Global and Adam Ferguson, global head of proposition, partner and product marketing at HMD Global, speak on the love for Nokia brands, its durability, sustainability and long battery lives.

Nothing’s Carl Pei: India is an important market for Nothing

India is the largest smartphone market in the world. Speaking on his assessment of it, Nothing's founder and chief executive officer Carl Pei is quick to add that he is very bullish on India and its economy. He says, “This year, it is going to grow by six percent. Large parts of the world are going to fall into recession. India’s population is very young. So, they can contribute to building the country and the economy.”

Nothing’s founder and chief executive officer, Carl Pei discussed the challenges of coming up with two brands in a rapidly evolving market, what it takes to build them, and how important is India as a market for Nothing.

Lenskart’s Peyush Bansal on the campaign featuring Karan Johar & celebrity entrepreneurship

I'm not a celebrity entrepreneur and I don't have aspirations to be one. Therefore, initially I was hesitant. They tried to convince me to be a part of the ad and after consulting a friend – the director of Shark Tank, I considered the risks and decided to do it. I saw the film for the first time when I was on vacation in New York with my family. I was sitting with a few people, and I played the ad. Everyone there unanimously rated me 11 out of 10. So then I thought ‘okay we can air this now’.

Peyush Bansal, co-founder and CEO, Lenskart talks about why he doesn’t consider himself a celebrity founder/entrepreneur and how the brief to the creative agency was never to cast him in the ads alongside Karan Johar.