Watch Listen – Page 9

Interpublic Group’s Philippe Krakowsky on gen AI and its influence on the A&M industry

Philippe Krakowsky, the global CEO of Interpublic Group along with Storyboard18's Delshad Irani

Philippe Krakowsky emphasised that AI is still in its early stages and will persistently impact the industry, helping professionals conduct tasks more efficiently and elevate human expertise in specific marketing areas.

Integral Ad Science’s Khurrum Malik on AI, CTV, RoI’s, brand safety and more

Khurrum Malik, CMO, Integral Ad Science (IAS) in conversation with Storyboard18's editor Delshad Irani

Khurrum Malik, CMO, Integral Ad Science (IAS) talks about AI, CTV, RoI’s, brand safety and more.

Accenture Song’s Nick Law on adoption of AI and balancing creative vision and meeting client expectations

Nick Law, creative chairperson, Accenture Song

Nick Law, creative chairperson at Accenture Song talks about the evolution of AI and how we should adopt it in creative processes open-mindedly and how one can meet client expectations while applying their own creative vision while managing to create business impact.

Watch Viacom18’s Anil Jayaraj’s interview on how digital was a game-changer for IPL 2023

Anil Jayaraj, chief executive officer, Viacom18 Sports, says, "CTV is a critical part of our strategy going forward, even on IPL we had 125 million consumers watching on CTV. That is a massive number. It is significantly bigger than any high-definition television through linear TV and it is growing really fast."

Anil Jayaraj talks about IPL 2023, rise of female viewership and more with Storyboard18.

Watch HDFC Bank’s Ravi Santhanam’s hot take on AI

Ravi Santhanam and his team have started trialling and testing out how new AI tools and applications can help the banking sector. Santhanam opines that it can do a phenomenal job on communication.

Ravi Santhanam, chief marketing officer, HDFC Bank on AI, Generative AI and questions that marketers should ask to make these buzzwords work.

Swiggy’s Rohit Kapoor: Clarity in purpose leads to brand love

While bringing down the total operational costs by leveraging AI was one outcome for Swiggy, it wasn’t the only goal for the startup.

Rohit Kapoor of Swiggy shares his views on how to build brand love, on artificial intelligence (AI), its impact and many more.

Colgate’s Prabha Narasimhan on chasing virality and the new bottom-line for businesses

Narasimhan stated, "India is fascinating. You can’t average India—it’s like averaging the depth of a river. So we design for cohorts across the pyramid. At the bottom of the pyramid, we have ₹10 packs—affordable but still scientifically backed and in recyclable tubes. Sustainability is non-negotiable. At the top end, we offer products for gum care and whitening. The core principle—quality and sustainability—remains consistent."

Prabha Narasimhan talks about the brands recent campaigns, using data and insights and marketers chasing virality.

Top creative and media agency heads on how AI will impact the advertising biz

Ajay Gupte, CEO-South Asia of Wavemaker (left), Shashi Sinha, CEO, of IPG Mediabrands (top left), Josy Paul, chairman and chief creative officer, BBDO India (bottom left), Anusha Shetty, chairperson and group CEO, Grey Group (bottom right), Prasanth Kumar, CEO, GroupM Media (top right)

Views from Wavemaker’s Ajay Gupte, IPG Mediabrands’ Shashi Sinha, BBDO India’s Josy Paul, Grey Group’s Anusha Shetty, and GroupM’s Prasanth Kumar.

Snap Inc’s Ajit Mohan on the company’s next phase of growth in India

Ajit Mohan, president - APAC, Snap

Storyboard18’s Delshad Irani spoke to Ajit Mohan, president – APAC, Snap Inc about the new Snap story and how they plan to evolve and diversify in India.

“Authenticity is the lifeblood of influencer marketing,” Good Glamm Group’s Priyanka Gill

Gill has taken on the role of Venture Partner at Kalaari Capital, having already served as a Founding Board member of CXXO.

According to Priyanka Gill , group co-founder, Good Glamm Group and CEO, Good Media Co, brands, agencies and marketing companies are going to find new and innovative use cases for influencers as well as really make it performance and results driven.