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Watch HDFC Bank’s Ravi Santhanam’s hot take on AI

Ravi Santhanam and his team have started trialling and testing out how new AI tools and applications can help the banking sector. Santhanam opines that it can do a phenomenal job on communication.

Ravi Santhanam, chief marketing officer, HDFC Bank on AI, Generative AI and questions that marketers should ask to make these buzzwords work.

Swiggy’s Rohit Kapoor: Clarity in purpose leads to brand love

While bringing down the total operational costs by leveraging AI was one outcome for Swiggy, it wasn’t the only goal for the startup.

Rohit Kapoor of Swiggy shares his views on how to build brand love, on artificial intelligence (AI), its impact and many more.

Colgate’s Prabha Narasimhan on chasing virality and the new bottom-line for businesses

Narasimhan stated, "India is fascinating. You can’t average India—it’s like averaging the depth of a river. So we design for cohorts across the pyramid. At the bottom of the pyramid, we have ₹10 packs—affordable but still scientifically backed and in recyclable tubes. Sustainability is non-negotiable. At the top end, we offer products for gum care and whitening. The core principle—quality and sustainability—remains consistent."

Prabha Narasimhan talks about the brands recent campaigns, using data and insights and marketers chasing virality.

Top creative and media agency heads on how AI will impact the advertising biz

Ajay Gupte, CEO-South Asia of Wavemaker (left), Shashi Sinha, CEO, of IPG Mediabrands (top left), Josy Paul, chairman and chief creative officer, BBDO India (bottom left), Anusha Shetty, chairperson and group CEO, Grey Group (bottom right), Prasanth Kumar, CEO, GroupM Media (top right)

Views from Wavemaker’s Ajay Gupte, IPG Mediabrands’ Shashi Sinha, BBDO India’s Josy Paul, Grey Group’s Anusha Shetty, and GroupM’s Prasanth Kumar.

Snap Inc’s Ajit Mohan on the company’s next phase of growth in India

Ajit Mohan, president - APAC, Snap

Storyboard18’s Delshad Irani spoke to Ajit Mohan, president – APAC, Snap Inc about the new Snap story and how they plan to evolve and diversify in India.

“Authenticity is the lifeblood of influencer marketing,” Good Glamm Group’s Priyanka Gill

Gill has taken on the role of Venture Partner at Kalaari Capital, having already served as a Founding Board member of CXXO.

According to Priyanka Gill , group co-founder, Good Glamm Group and CEO, Good Media Co, brands, agencies and marketing companies are going to find new and innovative use cases for influencers as well as really make it performance and results driven.

Publicis Groupe’s Anupriya Acharya on India business, IPL, and more

Anupriya Acharya, CEO, Publicis Groupe - South Asia

In an interview with Storyboard18, Anupriya Acharya, CEO, Publicis Groupe, South Asia, said that all categories related to domestic consumption is doing well for the network in India.

Tinder’s Melissa Hobley on Gen Z and new-age dating trends

Melissa Hobley, global CMO, Tinder

Melissa Hobley, global CMO, Tinder shares her thoughts on Gen Z dating techniques and other trends to watch out for in 2023.

E-comm will do to the sexual wellness category what it did to the beauty industry: Pooja Sahgal, RCC

Pooja Sahgal, CMO, Raymond Consumer Care with Storyboard18's Delshad Irani

Maker of KamaSutra condoms, Raymond Consumer Care’s CMO Pooja Sahgal talks about category expansion and how women are leading the conversations and innovations in India’s booming sexual wellness category in India.

PepsiCo’s Saumya Rathor on the brand’s new campaign and its impact on consumers

Saumya Rathor, category lead, Pepsi Cola

In a conversation with Storyboard18’s Shibani Gharat, Saumya Rathor, category lead, Pepsi Cola talks about the idea and motive behind the brand’s latest campaign and how it affects consumers.