Category: Watch Listen

HMD Global’s Sanmeet Singh Kochhar and Adam Ferguson on reviving Nokia for the consumer of today

Sanmeet Singh Kochhar, Vice President - India & MENA at HMD Global and Adam Ferguson, Global Head of Proposition, Partner and Product Marketing at HMD Global

In an exclusive conversation with Storyboard18’s Shibani Gharat, Sanmeet Singh Kochhar, vice president – India & MENA at HMD Global and Adam Ferguson, global head of proposition, partner and product marketing at HMD Global, speak on the love for Nokia brands, its durability, sustainability and long battery lives.

Nothing’s Carl Pei: India is an important market for Nothing

India is the largest smartphone market in the world. Speaking on his assessment of it, Nothing's founder and chief executive officer Carl Pei is quick to add that he is very bullish on India and its economy. He says, “This year, it is going to grow by six percent. Large parts of the world are going to fall into recession. India’s population is very young. So, they can contribute to building the country and the economy.”

Nothing’s founder and chief executive officer, Carl Pei discussed the challenges of coming up with two brands in a rapidly evolving market, what it takes to build them, and how important is India as a market for Nothing.

Lenskart’s Peyush Bansal on the campaign featuring Karan Johar & celebrity entrepreneurship

I'm not a celebrity entrepreneur and I don't have aspirations to be one. Therefore, initially I was hesitant. They tried to convince me to be a part of the ad and after consulting a friend – the director of Shark Tank, I considered the risks and decided to do it. I saw the film for the first time when I was on vacation in New York with my family. I was sitting with a few people, and I played the ad. Everyone there unanimously rated me 11 out of 10. So then I thought ‘okay we can air this now’.

Peyush Bansal, co-founder and CEO, Lenskart talks about why he doesn’t consider himself a celebrity founder/entrepreneur and how the brief to the creative agency was never to cast him in the ads alongside Karan Johar.

MAC Cosmetics’ Karen Thompson on the brand’s India plans

MAC Cosmetics is also adopting technology to offer its consumers unique buying experiences. The service called ‘Skin Artistry’ will be provided in stores where people will be able to experience the products and physically see how their skin would look when the product is applied. (Still from the video)

MAC Cosmetics’ Karen Thompson talks about the company’s new skincare brand Hyper Real, key trends in the beauty industry, and more.

Piaggio Group speeds up its India growth plan

According to Davide Zanolini, executive vice president, marketing and communications at the Piaggio Group (also the chief marketing officer at Piaggio Fast Forward), the big challenge for the segment not only in India but also in other markets is not to look at Vespa as a heritage or a vintage brand, but as the brand of the present times which can add relevance to the needs of the present generation. (Representative Image: Albert Vincent Wu via Unsplash)

Diego Graffi, CMD, Piaggio Vehicles, and Davide Zanolini, (add designation) Piaggio Group talk about the company’s 25 years journey in India and outlook.

Cleartrip CEO Ayyappan R: No one expected this kind of resurgence in travel demand

On February 20, Storyboard18 reported that the former CEO of Cleartrip was expected to leave the firm. During his tenure, Ayyappan was also responsible for overseeing and driving the travel players' brand initiatives.

Ayyappan R, CEO, Cleartrip talks about revenge travel, key consumer trends and expectations in the travel industry, and what end users can look forward to this year.