Watch Listen – Page 11

FIFA World Cup 2022: All the brand action from the ground

Traditionally billions of viewers watch the World Cup, and as they concentrate on what is happening on the pitch, the names of some of the world’s biggest companies flash behind the players on a rolling, technicolored loop – Budweiser, Visa, Coca-Cola, Qatar Airways, Adidas, McDonalds, Wanda, Vivo, Hyundai Kia, BYJU’s and Vivo.

Storyboard18 was in Qatar covering all the brand action and gathering views and reactions from fans and marketers.

Marketing Recoded – Season 2 ft. Mercedes-Benz India’s Santosh Iyer

With two decades of diverse experience in the Indian automobile domain, Santosh Iyer has worked across functions including sales, marketing, retail, customer service, and corporate affairs.

Diageo India’s CEO Hina Nagarajan on liquor premiumisation strategies, consumer trends and more

Hina Nagarajan, Managing Director & CEO of Diageo India

Hina Nagarajan, MD & CEO of Diageo India, shares how the liquor industry and Diageo’s portfolio are evolving to meet the needs of a new generation of consumers.

Marketing Recoded – Season 2 ft. Mondelez International’s Anil Viswanathan

Anil Viswanathan

Anil Viswanathan, the recently promoted MD, Vietnam, & Southeast Asia of Mondelez International, shares tips for modern marketers, trends that matter, and more.

L’Oreal’s global marketing chief Asmita Dubey on beauty tech, “radical inclusivity”, big consumer trends

Asmita Dubey, global chief digital and marketing officer at L'Oreal

Asmita Dubey, global chief digital and marketing officer at L’Oreal, talks about the key shifts in consumer trends, how L’Oreal is creating online and offline experiences and future proofing its brands.

Noise’s founder Gaurav Khatri on taking an Indian brand global

Wearable brand Noise is all set to put India on the global map for connected lifestyle devices in the coming months, shared Gaurav Khatri, co-founder and CEO of Noise.

Noise is all set to put India on the global map for connected lifestyle devices in the coming months, shared co-founder and CEO Gaurav Khatri.

From challenger to leader: boAt CEO Vivek Gambhir on the brand’s journey

Vivek Gambhir, CEO, boAt

boAt’s chief executive officer Vivek Gambhir shares the company’s plans to become a global Indian brand in an exclusive interview with Delshad Irani.

Virat Kohli: With a brand value worth Rs1500 crore, Kohli is one of India’s most bankable stars

Being the most followed cricketer after footballers Cristiano Ronaldo and Lionel Messi, the cricketer leverages his presence on social media by charging Rs 8 crore per post

Virat Kohli, cricketer and investor, is the face of brands like Audi India, Manyavar, Myntra and Fire-Boltt. Kohli became the first cricketer to sign a Rs 100-crore deal with Puma.

Dentsu Creative’s APAC CEO Cheuk Chiang on building a future-ready ad agency

Cheuk Chiang, chief executive officer, Dentsu Creative Asia Pacific shared that the complete integration of Dentsu is all set to happen by the end of this month.

Chiang said, India is an important for Dentsu, and how the leadership team is working closely to deliver “great work”.

Publicis Groupe India’s Amaresh Godbole on digital spending trends

Amaresh Godbole, chief executive officer of digital technology business at Publicis Groupe India, says, while there are mixed views in the market about the festive spending trends and patterns, it was a “healthy” year for the agency

Godbole shares what brands want in terms of digital solutions; key trends in D2C commerce; and more.