Television – Page 19 – storyboard18

ICC Men’s T20 World Cup 2024: Ad strategies shift as mobile takes center stage

90% of Indian consumers engage with sports digitally, with cricket-related videos amassing over 50 billion views on YouTube in a single year, the report highlights.

Free mobile streaming shakes up ad market for World Cup. Experts predict interactive, location-based mobile ads and potential flexibility in pricing.

BFSI ad volumes surge on TV in 2023 despite quarterly dips

With the addition of new cards, the industry has also seen 22% and 28% surge in transactional volume and value respectively. (Photo by rupixen on Unsplash)

Life insurance, Muthoot Finance and LIC lead the top category, brand and advertisers list of 2023 in terms of ad volumes.

National Broadcast Policy: Level playing field or stifling growth? The OTT vs DTH debate in India’s content market

No doubt, the growth of regional OTT platforms highlights the increasing demand for localised content, posing a potential challenge to global giants like JioCinema, Netflix, Disney+Hotstar, and Amazon Prime Video. (Image source: Unsplash)

Debate ensues over National Broadcast Policy, emphasising fair competition for OTT platforms alongside DTH and broadcasters.

Is forbearance the lifeline that can save India’s struggling broadcast industry?

Prasar Bharati has recently revised its e-auction policy for DD Free Dish slots allowing HD channels to participate in the bidding process. But with the latest TRAI tariff regulations, these HD channels too have to convert to FTAs to be on DD Free Dish.

In their initial submission to TRAI on the National Broadcasting Policy-2024 stakeholders have all pushed for forbearance. According to them forbearance is the only way to ensure a level plating field for stakeholders across board.

Indian market has unexplored opportunities: Warren Buffett

Alongside answering queries on interests in the Indian market Buffet also addressed some of Berkshire Hathaway's recent investment moves at the question and answer session of the Berkshire's annual meeting. (Image sourced from Moneycontrol)

Warren Buffett sees ‘unexplored opportunities’ in India’s market, but questions if Berkshire Hathaway has an edge to invest there.

Zee Media CEO Abhay Ojha moves on, Dr Idris Loya takes over

Prior to his tenure at Zee Media, Ojha held positions at organizations such as Star TV, Shop CJ, ZEEL, IndusInd Media, Turner, and HUL

Ojha joined Zee Media in February 2023 as the Chief Business Officer.

IPL 17 ads on TV up 15 percent as new categories and brands join the game

IPL 2025 is also being broadcast across 28 channels, compared to a smaller footprint in IPL 17—signaling a push for wider syndication and deeper regional reac

According to TAM, Parle Products, Sport Technologies, Vishnu Packaging, Vini products and Playgames 24*7 were the top advertisers in the first 48 matches of the IPL 2024.

Havas Media Network’s Peter Mears on the meaning of ‘Meaningful Media’

Peter Mears, global CEO, Havas Media Network, stated, "What we tried to do was take the industry tools of GRPs or TRPs and make them more bespoke for a meaningful media experience. So we created the Meaningful TV Rating Point, the MRP, about four years ago and it takes the criteria that we believe in to create meaningful media and applies it to television. It really allows us to surface the kind of shows that our audiences, our clients' audiences have the deepest relationships with."

Havas Media Network also developed ‘Meaningful Rating Point’ and ‘Meaningful Digital Matrix’. The media investments firm’s global CEO, Peter Mears, says that the ultimate dream is to transact on these rating points.

Late-night office visits to layoff plans: What’s ZEEL’s Chairman Emeritus Subhash Chandra’s role?

SEBI has been investigating the alleged fund diversion by Chandra and his son Punit Goenka.

With Subhash Chandra’s increased involvement in Zee Entertainment’s affairs, questions arise over his influence and the implications for the company’s future and concerns surrounding Chairman Emeritus arrangement.