Elections 2024: Political advertisers supercharge TV News AdEx growth; to grow by over 85 percent

Earlier, in March 2024, the Ministry of Information and Broadcasting blocked 18 OTT platforms for publishing obscene, vulgar, and, in some cases, pornographic content.

Television take the lion’s share, close to 50 percent, of total ad spends in the 2024 Lok Sabha Elections. 50 percent of media spends goes to news channels across languages.

MIB’s Anurag Thakur launches Prasar Bharati’s news sharing service SHABD; Says ‘historic day for India’s I&B sector’

Union Minister of Information and Broadcasting, Anurag Thakur said the SHABD service is being offered free of cost for the first year as an introductory offer. He said the service "will revolutionize the news industry and will massively support the smaller news organizations that do not have the benefit of an extensive network for content gathering."

SHABD will share content with the rest of the print and electronic media industry of India, providing news stories in all major Indian languages across fifty categories.

M&E Future: Unified interface to be critical for CTV’s growth

The committee invited three industry organizations: the Central Board of Film Certification (CBFC), the Indian Motion Picture Producers' Association (IMPPA), and the Motion Picture Association (MPA).

New multi-screen and multi-format strategies are an imperative for media firms. A unified interface to simplify customer experience and discovery of content. It will become the new landing page and earn placement and marketing revenues: FICCI EY report.

CTV to be the largest distributor of content on large screens by 2030: Report

No doubt, the growth of regional OTT platforms highlights the increasing demand for localised content, posing a potential challenge to global giants like JioCinema, Netflix, Disney+Hotstar, and Amazon Prime Video. (Image source: Unsplash)

Connected TVs to start scaling more quickly and reach 100 million by 2030, states the FICCI – EY report on the media and entertainment industry.

Viewership of non-cricket sports on TV fell by 39 percent in 2023: Report

The recent decision was taken under the provisions of the Information Technology Act, 2000 in consultation with other Ministries/Departments of the Government of India, and domain experts specializing in media and entertainment, women's rights, and child rights. (Representative Image: Glenn Carstens-Peters via Unsplash)

The FICCI – EY report on the media and entertainment industry highlights shifts in viewership.

Akshay Kumar presents inspiring story of ‘World’s Tallest Statue’ in History TV18’s upcoming documentary

The documentary features success and upliftment stories of locals who have benefitted from the project, with their town becoming a major tourist destination.

The documentary also features insights from Prime Minister Narendra Modi, who as the Chief Minister of Gujarat, had envisioned this project.

Broadcasting policy: TRAI says there’s opportunity to review audience measurement system

Majority of the broadcasters and the members of the Indian Broadcasting and Digital Foundation (IBDF) oppose the TRAI's regulation requiring broadcasters to provide free channels on DD Free Dish to private distribution platform operators (DPOs).

The Broadcast Audience Research Council (BARC) India owns a television audience measurement system which measures TV viewing habits. TRAI Chairman said, “…there is an opportunity to review the structure of audience measurement…”

TRAI to issue new broadcast-policy consultation paper in next few days

Majority of the broadcasters and the members of the Indian Broadcasting and Digital Foundation (IBDF) oppose the TRAI's regulation requiring broadcasters to provide free channels on DD Free Dish to private distribution platform operators (DPOs).

TRAI Chairman Anil Kumar Lahoti said the Authority has completed the process of pre-conversation for a broadcast policy.