Quantum Brief – Page 4

Cannes Lions 2024: Harpic, Lay’s and ESAF Small Finance Bank pick shortlists in Glass Lions category

The Glass Lion recognises work that implicitly or explicitly addresses issues of gender inequality or prejudice, through the conscious representation of gender in advertising.

Tgthr Mumbai and Reckitt Benckiser Gurgaon, Leo Burnett Mumbai and McCann WorldGroup Gurugram are the agencies behind the brand work that has been shortlisted.

Doordarshan to telecast T20 World Cup matches

Doordarshan has reached an understanding with leading global sports bodies like NBA and PGTA for showcasing their content on DD Sports. NBA’s popular e-sports property NBA 2K League matches are telecast on DD Sports Channel.

Prasar Bharati is in advanced stages of negotiations with different sports bodies and agencies to showcase different sports leagues and properties on its sports channel.

Edelweiss Tokio Life Insurance rebrands to Edelweiss Life Insurance

Over the last 4 years, the life insurer has reoriented its advisory approach, built insta-issuance capabilities in its customer onboarding journey, and built a unified app for creating ease of business for its distributors.

The company has also refreshed its logo. However, it has retained its brand positioning of ‘zindagi unlimited.’

Ola Electric to layoff 400-500 employees ahead of upcoming IPO

Some of the laid off employees will be replaced with new hires at lower costs but the overall number is going to decrease.

The total number of employees that will be laid off is subject to change as the leadership is currently determining the scale of layoffs that will affect various departments.

Paytm to increase marketing spends in FY 25; experts chart the comeback plan

This is the first time the company has launched a campaign of this scale after the Reserve Bank of India (RBI) crackdown, in January.

During the earnings call, the top management of Paytm hinted at increasing the ad budget in Q1FY25 after ‘abnormally low spends’ in the March quarter.

Honasa Consumer Ltd records highest ever quarterly PAT of Rs. 30 Cr; Mamaearth revenue rises 21 percent

ASCI has urged brands to ensure that their contracts (with influencers) require disclosure labels to be mentioned, and blacklisting influencers who do not adhere to these instructions.

The company has witnessed revenue from operations grow for the quarter at 21.5 percent year-on-year (23.3 percent like-for-like) and for the year at 28.6 percent year-on-year (31.6 percent like-for-like).

OpenAI and News Corp announce multi-year partnership

The iconic hexagonal flower symbol, synonymous with ChatGPT's rise in popularity, is set to be replaced by a large black "O" or a minimalist circle.

Through this partnership, OpenAI has permission to display content from News Corp mastheads in response to user questions and to enhance its products, with the ultimate objective of providing people the ability to make informed choices based on reliable information and news sources.

Mamaearth-parent Honasa Consumer has highest number of ad violations: ASCI Complaints Report

ASCI has urged brands to ensure that their contracts (with influencers) require disclosure labels to be mentioned, and blacklisting influencers who do not adhere to these instructions.

A total of 187 ads by Mamaearth parent Honasa Consumer were flagged for violations.

Nykaa’s net profit rises 187% to Rs 6.9 crore, revenue up 28% in Q4

In the June quarter, Nykaa's revenue from operations stood at Rs 1,746 crore

FSN E-Commerce Ventures’ revenue from operations grew by 28.1% to Rs 1,667.98 crore year-on-year. Nykaa’s owned brands including Nykd grown 14x and Dot & Key 10x in the last three years.

DS Group’s confectionery business touches Rs 1,000 cr sales turnover in FY24

DS Group's confectionery products are available in over 26 lakh retail outlets, directly and indirectly, and its market share dominates the closest competitor in Hard-Boiled Candy (HBC) and Indian ethnic confectionery (IEC) segment. (Representative image via Unsplash)

The company is aiming to take the confectionary business to Rs 5,000 crores in the next 5 years through organic and inorganic growth and with a special focus on the Indian ethnic confectionery segment.