Category: Quantum Brief

Hilton announces global partnership with Deepika Padukone for ‘Hilton. For The Stay’ campaign in India

Led by consumer insights, ‘Hilton. For The Stay’ was launched in July 2022, and illustrates the realities and stresses of traveling, highlighting the importance of ‘The Stay’ as a crucial element that can make or break any trip.

The partnership is an extension to Hilton’s first global marketing platform, ‘Hilton. For The Stay,’ in India, spotlighting why it matters where you stay amid continued demand for travel in the region.

Tata Group to forge strategic partnerships with Uber Technologies: Reports

In February, Tata Motors had signed an agreement with Uber to supply 25,000 electric vehicles (EV). This partnership would result in the electrification of Uber services in Delhi NCR, Mumbai, Kolkata, Chennai, Hyderabad, Bengaluru and Ahmedabad. (Image source: Moneycontrol and Uber)

The collaboration could integrate Uber’s services as an anchor app within the ecosystem. It could also increase the traffic volumes and engagement on Tata’s digital platform.

mSix&Partners entrusted with the integrated media mandate for Kapiva

The announcement follows the implementation of performance marketing campaigns by Adbuffs.(Representative Image: Miikka Luotio via Unsplash)

The brand has enlisted mSix&Partners’ expertise in data-led and audience-centric media planning to support its aggressive expansion plans, primarily on e-commerce platforms. The brand will also closely collaborate with mSix&Partners and utilize its capabilities in precision planning and data measurement to address unique business challenges.

Zee spent Rs. 427 crore in compliances to see through merger with Sony

After the deal was terminated in January, Zee apparently has reached out to the Sony executives to reconsider the termination and has also offered for talks this month.

Zee’s annual report also revealed that it spent Rs. 176.20 crore in FY23. Furthermore, it spent Rs. 190.39 crore in the first six months of the current fiscal year towards the merger. Even after this, the merger was called off.

Coca-Cola witnessed robust growth in 2023; to re-invest significant chunk of capital investment

Each bench is created from approx. 50 kgs of recycled plastic waste. These eco-friendly benches have been installed in schools, colleges, public parks, and municipal corporation offices across 10 cities in India, including Delhi, Mumbai, Kolkata, Chennai, Bangalore, Hyderabad, Ahmedabad, Pune, Dharamshala, and Lucknow. (Representative Image: Soheb Zaidi via Unsplash)

In the December quarter, developing and emerging markets grew by two percent, particularly driven by growth in India and Brazil. India stands as Coca-Cola’s fifth largest market.

Google Doodle for this year’s Valentine’s Day features engaging scientific quiz: ‘all about chemistry’

Social media users reprimanded Gemini as ‘absurdly woke’ and ‘unusable’ after requests to generate representative images for subjects prompted the creation of bizarrely revisionist pictures. (Representational image: Rajeshwar Bachu via Unsplash)

Google celebrated Valentine’s Day 2024 with a quirky and interactive scientific doodle and encouraged individuals to discover their own chemical element avatar.

Valentine’s Day 2024: Ad campaigns that stole hearts

While some brands used Al to create more personal experiences for customers, others employed various tactics including partnering with influencers to create user-generated content, adding relatability to the brand.

This Valentine’s Day, brands have challenged the traditional concepts of love and embraced the new and changing notions of relationships through their ad campaigns.