Quantum Brief – Page 37

HDFC Mutual Fund’s new ad by Publicis Worldwide India encourages habit of investing

The film portrays a father sharing an incident from his office with his son, imparting a valuable life lesson in the process.Through this narrative, the brand highlights the importance of starting early investments and planning for the long term.

The ad titled ‘Seekh’ depicts father-son bonding, and promotes systematic investment planning.

Zomato customer claims to have discovered cockroach in Japanese noodle soup; company responds promptly

(Representative Image: Ravi Sharma via Unsplash)

Zomato customer Sonai Acharya expressed her grievance on X, calling out the food delivery giant.

Comedians Atul Khatri and Kenny Sebastian feature in Tata AIA’s new campaign for financial security

Stills from the ads.

The campaign aims to shed light on lesser known facts about term insurance in a humorous way. Therefore, it breaks away from typical insurance communication and instead delivers the message in an educational and entertaining manner.

SRK and YouTuber Technical Guruji collaborate to unveil Realme’s new smartphone

Realme appointed SRK as its brand ambassador for Realme smartphones in May 2023. The announcement was made during the launch of the Realme 11 Pro Series 5G in India.

The ad campaign is a part of a nine-minute long video episode titled ‘Zooming in with Real SRK’, hosted by Gaurav, popularly known as Technical Guruji. The video is accessible on Realme’s YouTube channel.

Nielsen expands YouTube CTV ads measurement in 11 countries; India included

The present government is playing a proactive role in facilitating the establishment of multiple audience measurement agencies, leaving the industry more divided.

The addition of YouTube CTV into Nielsen ONE Ads internationally gives advertisers and agencies a comprehensive view of campaigns across multiple platforms.

Mozilla to layoff 60 employees

Mozilla will also pull the shutters down of 2018 launched Hubs, a 3D digital world. Further, it will also scale back investments in mozilla.social Mastodon. (Image source: Official website)

The move is in order to scale back its investment in several products.

Why digital is the right medium for Tata IPL 2024

Currently, the brand is present across 120+ cities in India..(Image source: @IPL via X)

Conversations threw light on what new advertisers coming on board can expect from this season, particularly in relation to regional reach, Connected TV expansion, and cohort targeting, thus making a case for why digital is the right medium for this spectacle and the sort of scope and scale it offers.

CAIT seeks clarification from RBI over Paytm Payments Bank restrictions

It has been stated that several players such as PhonePe, Google Pay, and banks such as HDFC Bank and State Bank of India (SBI) are deploying several thousand salesforce to attract merchants which include kirana stores and retailers. (Image source: Moneycontrol Hindi)

CAIT National President B C Bhartia & Secretary General Praveen Khandelwal in communication to Das said that trading community fully supports the measures undertaken by the RBI, we respectfully request clarification on specific irregularities related to Paytm.

Jon Austin and Kate Stanners appointed as Jury Chairs for ABBY Awards 2024

Two new jury members at ABBY Awards 2024.

Jon Austin is the Co-founder of Supermassive, Sydney Australia, and Kate Stanners is Chairwoman and Global Chief Creative Officer, Saatchi & Saatchi.

Spotify calls Apple’s plan for new EU regime “farce”

The streamer said in this beta launch, it will continue to innovate and iterate based on feedback from both users and artists. (Representative Image: Alexander Shatov via Unsplash)

Starting March, developers will be able to offer alternative app stores on iPhones, allowing them to opt out of Apple’s in-app payment system that charges up to 30 percent commission under the bloc’s new rules.