Category: Quantum Brief

Flame of Innovation: The matchbox campaign that lit up Indian advertising

Fifty words comprised the headline for the half page ads that ran for nine consecutive days to maximise the campaign’s impact. In each advertisement, the headlines were long and different. The campaign spoke of the advantages of an ad at the back of a matchbox. And, each ad touched upon different selling target groups, highlights Panna Jain, who conceptualised the WIMCO campaign. (Image source: Panna Jain)

WIMCO Matchbox campaign was the creation of erstwhile agency MCM (Mass Communication and Marketing) that was released in the 1960s. Credited as an unconventional campaign, the pathbreaking half page ads featured two hands engaged in doing different things.

Beyond politics: Rajeev Chandrasekhar’s fashion style, unlocking the power of swag

We wouldn't say Chandrasekhar takes special care to look his part, but sometimes being effortless does the trick. For instance, we couldn't help but notice Chandrasekhar's glasses. They are a combination of simple yet elegant, sometimes a classic rimless and sometimes a subtle animal-printed frame. (Image source: Instagram)

MoS Rajeev Chandrasekhar perfects his gym selfies as much as his regulatory framework ideas on deepfakes and Generative AI.

Indian Elections: Popular campaigns through the years

These campaigns have employed various strategies such as catchy slogans, celebrity endorsements and emotional appeals to create a buzz and attract voter’s attention at a large scale. (Image sourced via Twitter (X))

Over the years, Indian political parties have launched various campaigns, attracting the attention of general masses and countering the opposition’s claims.

Valentine’s Day 2024: Blinkit receives a unique request from customer

Sharing the screenshot of a conversation between a customer care executive and the anonymous customer, Blinkit stated how they had to decline the unique request. (Image source: Unsplash)

Blinkit received a request from a customer asking if he could serve as the delivery partner for Valentine’s Day to deliver gifts to his girlfriend, as her parents prohibited her from leaving the house. This incident generated diverse reactions on social media platforms.

Kaveta Chaudhry, Surf’s Lalitaji, dies of cardiac arrest but her legacy lives on

For a long time, Lalitaji was thought to have been based on Padamsee’s mother. However, as pointed out to Storyboard18 by a veteran ad man, the character was the creation of Usha Bhandarkar, former group creative director at the agency, as a modern lady based on model on real life middle class housewives’ values. (Stills from the ad campaign)

The campaign starring Kaveta Chaudhry, which debuted on television screens in 1984, enjoyed a run for several years even after Chaudhry became a writer, director and producer with Doordarshan series Udaan.

Hero Vired features in Disney+ Hotstar’s ‘The Indian EdTech Story’ Docu series

he docuseries explores the highs and lows of the edtech journey, demonstrating how the sector continues to play a pivotal role in creating a lasting impact despite the roadblocks. (Image via Shutterstock)

In the documentary, Akshay Munjal, the founder & CEO of Hero Vired, shares his vision behind Hero Vired’s inception, rooted in the realization of the challenges deserving graduates face in securing employment opportunities across the nation.

“Zomato is not a threat to banks, but Paytm is”, finfluencer Akshat Srivastava

Well, the FinTech versus bank debate has been a long-standing one. The RBI recently granted Zomato Payments Private Limited a payment aggregator license. This allows the company to allow e-commerce transactions on its platform.

In his tweet, Srivastava said, “Zomato is not a threat to banks. But Paytm is (or was). That explains why Zomato isn’t trying hard to become a typical FinTech player.”

10 foreign airlines sent summons by DGGI over GST evasion

The investigation is being carried out by DGGI Meerut and Mumbai. Furthermore, these airlines have been under scanner since October 2023. (Representational Image)

As per reports, the airlines that have received summons include Indian offices of British Airways, Lufthansa (German Airlines), Singapore Airlines, Etihad Airways, Thai Airways, Qatar Airways, Saudi Arabia Airlines, Emirates, Oman Airlines and Air Arabia.