Category: Quantum Brief

Mitsubishi to enter Indian automobile car sales market

TVS, which handles Honda cars dealerships in the country, its focus will be how to increase Mitsubishi’s network across India. (Image source: Unsplash)

Mitsubishi, which acquired a 32 percent stake, as per a media report, the company’s investment in India is expected to be between $ 33 million to $ 66 million.

Japan’s Kirin Holdings to purchase additional stake in B9 Beverages, maker of Bira

Over the last 15 months, Kirin Holdings and Japan’s MUFG Bank separately invested $80 million in B9 Beverages. In December 2023, it was reported that B9 Beverages was in talks with investors to raise Rs 400 crore in fresh funding from existing investors as well as new ones, stated a media report. (Image source: Unsplash)

The transaction, which was made through the purchase of fresh shares, will boost the group’s holding in B9 Beverages.

Dalmia Cement rolls out ‘RCF Strong toh Ghar Strong’ campaign featuring Ranveer Singh

Ranveer Singh, the face of Sansaar, a D’Décor brand shared, “I'm thrilled to be part of the D’Décor family. Sansaar offers an exquisite collection, providing top-quality home furnishings that truly elevate any space. D’Décor continues to raise the bar and I look forward to our journey together!" (Image source: News18 Hindi)

The campaign will be launched through a comprehensive multimedia approach with Singh adding much efficacy to the brand’s message of predominant technical knowledge, and peerless service, as amplified by the slogan, “RCF Strong toh Ghar Strong”.

Aditya Birla Health Insurance ropes in actor Vikrant Massey for new campaign

Through the campaign, Vikrant Massey emphasizes on the blend of health and insurance features, aligning with ABHICL’s mission of promoting a healthier lifestyle.

Featuring a total of four ad films, the campaign presents Activ One as a comprehensive health insurance plan that has been designed to empower customers to achieve their healthiest self.

Equitas SFB becomes official banking partner for Chennai Super Kings

The top categories to advertise in this year’s IPL on TV are ecom – gaming, range of food products, pan masala, perfumes/deodorant and smartphones. (Image source: Moneycontrol)

Through this collaboration, Equitas is introducing a range of banking benefits up to seven percent interest on savings, no maintenance charges, reward points on all debit cards, and contactless KYC video services

MCA and Meta join forces to curb AI generated misinformation with WhatsApp helpline

The focus of the program is to implement a four-pillar approach – detection, prevention, reporting and driving awareness around the escalating spread of deepfakes along with building a critical instrument that allows citizens to access reliable information to fight the spread of such misinformation. (Representative Image: Mika Baumeister via Unsplash)

Users will be able to flag deepfakes by sending it to the WhatsApp chatbot which will offer multilingual support in English and three regional languages- Hindi, Tamil and Telugu. 

EU to impose $539 million antitrust fine on Apple

“Today Apple is reporting a new June quarter revenue record of $85.8 billion, up 5 percent from a year ago,” said Tim Cook, Apple’s CEO.

This will be followed by imposing a ban on Apple Store rules which the bloc believes is responsible for standing in the way of competition.