The amalgamation of AdTech and MarTech (Madtech), the Google antitrust lawsuit and privacy issues that trouble the consumers are some of the concerns which are being faced by this industry.
Category: How it Works
Demystifying what Web3 means for brand marketers & advertisers
Experts decode Web3 possibilities for modern marketers who are exploring the future internet that will be driven by blockchain technology and token-based economics.
Which influencer categories will be most affected by TDS on freebies?
How will 10% TDS on freebies affect social media influencers and brands? Which influencer categories will be most affected? Hear from an expert.
Stacks & Strategies | Influencer marketing meets ad tech
Correlation between content, clicks, and conversions
Explained: What TDS on freebies for social media influencers and doctors means for brands
TDS of 10% would be applied on freebies or benefits or perquisites received by social media influencers and doctors, if the freebies are retained.
Stacks & Strategies | Privacy Compliant Personalisation
While data owners and processors are making significant investments towards technologies that help them get data, very little is being done by them today that mitigates risks while using it.
Indian ad agencies bag 20 more shortlists at Cannes Lions 2022
Work from Byju’s, Dentsu Webchutney, DDB Mudra, Leo Burnett, Landor & Fitch, and FCB India, are Cannes Lions contenders.
Bookstrapping: The Ambuja Story – How a Group of Ordinary Men Created an Extraordinary Company
A highly decorated biography, this book also features testimonials from India’s stalwarts. The man and the book have both cemented their presence. Bookstrapping rating: 3.5.
Stacks & Strategies | Customer experience is everything! Getting it right is imperative
There is a huge difference between value and worth, and customer experience (CX) is one such element that can make a significant difference. Today with a wide range of available options for any type of product or service, it is CX that makes a brand shine or fade amidst stiff competition. With customer behaviour and… Continue reading Stacks & Strategies | Customer experience is everything! Getting it right is imperative
Stacks & Strategies | Adtech Trends To Watch For
From Web 3.0 and the metaverse to data enrichment of consumers, experts decode trends that will dominate the adtech space in 2022.