To weather the storm of a significant revenue drop in the financials for the last six months, among other cost cutting measures, online gaming companies are slashing marketing expenses by over half.
Category: Gaming
Forge new pacts: How community building and micro-communities drive growth in gaming
Gamers play as multiple characters in diverse stories. They are heroes of countless worlds. Now imagine if, as a brand, you could speak to every single one of those heroes, writes Ishank Gupta, Elder Member Council, Kratos Gaming Network.
Booming gaming industry: Building a career in gaming
India has an advantage over other countries in terms of talent involved in gaming and is also well-equipped with the technological know-how, writes Nauman Mulla, Co-Founder & COO, STAN.
International Creators Day: Payal Gaming on the scarcity of female role models in gaming industry
“I aim to address the scarcity of female role models in the gaming industry and inspire young girls to pursue their dreams of a full-time career in gaming and content creation,” says Payal Gaming aka Payal Dhare.
Can India’s online gaming sector can realize potential with policy support?
The nation can identify and nurture individuals by introducing separate scholarship programs for skills that feed into the gaming ecosystem – designers, developers, cybersecurity specialists, among others.
Online gaming contributes to 3.7 percent of global greenhouse gas emissions: Report
At the global level, agencies like the United Nations (UN) are leveraging the dynamic game community for initiatives like “Playing for the Planet Alliance”.
Online gaming market ripe for innovation, fueled by youth and mobile gaming, says Siddharth Patel of CVC Capital Partners
The annual revenue for gaming is projected to reach $6 billion by 2028, as per a report.
Nearly 50 percent fall within the age bracket of 18 to 30 years in gaming: Report
This segment exhibits a proclivity for mid-core and hardcore gaming genres, particularly those characterized by fast-paced gameplay such as shooting games.
41 percent of the gamers in India were women: Report
As per a report by Lumikai in 2022, about 80 percent of gamers in India showed a proclivity towards content based on Indian Intellectual Property (IP).
Indian gamer base is expected to rise to 893 million by 2028: Report
As per the report, India is transitioning from a net importer of global gaming titles to a global exporter of content and IP.