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Pokémon Company seeks media, creative agencies in India as it gears up for major expansion

Susumu Fukunaga, Corporate Officer at The Pokémon Company; Pikachu wearing a saree; Genelia Deshmukh; Pikachu wearing a kurta; Yuki Kawamura, Senior Director, Strategic Partnerships and Special Projects at Niantic

The Pokemon brand is also looking to collaborate with multiple licensing agencies for deeper reach in the country.

EC focuses on curbing Deepfake content during Maharashtra polls

On Tuesday, the Election Commission (EC) announced the schedule for the Maharashtra and Jharkhand assembly elections, as well as by-elections for 47 Assembly seats and the Wayanad Lok Sabha seat.

The Maharashtra government reportedly spent Rs 900 crore on advertising and public relations to promote state welfare schemes.

Meta to face lawsuit for social media addiction among teens

The judge also rejected motions by Meta, ByteDance's TikTok, Google parent Alphabet's YouTube and Snap's SnapChat to dismiss related personal injury lawsuits by individual plaintiffs.

A federal judge in California allowed the states to sue Meta for social media addiction among teens.

The New York Times sends ‘cease-and-desist’ notice to AI startup Perplexity

The letter accuses Perplexity of copyright violations for using NYT content in AI-generated summaries, escalating concerns over the use of news material by AI companies.

Q-comm brewing: Tata Group brands gear up to strengthen BigBasket’s BB Now

Founded in 2011, Tata acquired bigbasket in 2021 for $1.14 billion

Notably, BigBasket partnered with Tata-owned jewellery brand Tanishq during Akshaya Tritiya this year. And, this month, the salt-to-software conglomerate’s coffee chain Tata Starbucks launched a pilot direct delivery via its mobile application

‘We will soon have a Human Cybercrime Protection Policy’, says Brijesh Singh, Principal Secretary, Maharashtra Govt

“We must implement proactive measures, including contextual warnings on apps, to safeguard users from falling prey to these threats. Our responsibility is to create a safe and secure online environment for everyone," Singh said further.

Singh suggested that for better law enforcement, the real time flow of information must be available with law enforcement agencies.

Offshore gambling firms bet big in India market for T20 Women World Cup

Additionally, the company is partnering with multiple influencer agencies to run their campaigns during the festive season and the ongoing T20 World Cup.

Storyboard18 reported on September 25 that B4U Music is airing advertisements for the betting and gambling firm Parimatch.

Disney Star trains Dubai Police, will expand anti-piracy drive in GCC countries

The Indian entertainment sector experiences an annual revenue loss of approximately $2.8 billion due to digital piracy, according to a report by the United Nations Conference on Trade and Development.

Sources have said that Disney Star India will train law enforcement agencies in Bahrain, Qatar, Kuwait, UAE, Oman and Saudi Arabia to tackle content piracy.

UPI dominates India’s digital payment landscape; Transactions surge by 73% in 18 months

North India favors established platforms with integrated services, while South India leans towards tech-driven solutions with intuitive interfaces and multi-language support.

PhonePe accounted for 49.28 percent of all UPI transaction volume as of June 2024, followed by Google Pay at 37.45 percent and Paytm at 8.11 percent.