Category: Digital

Ad tech contributes 9% to Nazara Technologies revenues in FY24

The CEO and joint MD added, "This year, we have arisen successfully between the parent entity and our subsidiaries INR 950 crores of equity capital marking our largest fundraise to date and resulting in a net cash balance of approximately INR 1,450 crores. We took many key initiatives this year."

The company also recently acquired UTP, a casual card game, and NODWIN Gaming has acquired Comic Con India, which is a popular youth IP. In 2024, Nitish Mittersain, CEO and joint MD, said they have taken significant steps to lay a foundation for accelerated growth in coming years.

Digital Competition Bill: Bharat Matrimony, Match Group, ShareChat, Hoichoi express divergent view from IAMAI’s submission

The letter argues that through this careful targeting, the government can curb monopolistic practices while ensuring that Indian startups have the freedom to thrive both domestically and internationally.

Four IAMAI members have voiced their dissent to the industry body’s submission of the draft Digital Competition Bill, urging the Ministry of Corporate Affairs to move ahead with ex-ante regulations.

Libas secures Rs 150 cr funding to bolster omni-channel presence

Libas also plans to leverage its brand, design capabilities, technology infrastructure, and supply chain network across channels to create a true omnichannel business. The bootstrapped brand crossed the Rs 500 crore revenue mark in FY24.

This marks the first-ever external fundraise by Zivore Apparel (Libas-parent). The fresh capital is expected to help build omnichannel presence for Libas and double its sales in the next two years to reach Rs 1,000 crore mark.

Vi signs a strategic partnership with Netflix

Netflix's European headquarters are located in the Netherlands, making the Dutch Data Protection Authority (DPA) responsible for investigating a complaint filed against the company.

Vi has introduced an affordable Netflix Basic bundled unlimited plan for its prepaid users, postpaid offering to be launched soon

DoT and MHA pull the reins on SMS scammers

OTT communication apps, including WhatsApp and Telegram, are facing pressure from telcos and advertisers over spam-related risks.

Department of Telecommunications (DoT), in collaboration with the Ministry of Home Affairs (MHA), has taken decisive action to protect citizens from potential SMS fraud through the Sanchar Saathi initiative.

CTV AdEx soars as brands increase investment by 30-40 percent in last two years

Advertisers would be willing to pay a premium, only if results are delivered. If CPMs keep gaining momentum without a proportional return, it’s only natural for brands to go back to platforms that offer more certainty. YouTube and Meta may lack the big screen appeal, but they do offer data, scale and attribution.

Free streaming of IPL on CTV has been a contributing factor in the growth of AdEx on the platform. According to experts, IPL has onboarded a host of BFSI, FMCG, service provider apps’ and household products’ brands as advertisers on CTV and having tasted the ROI on the platform, most of these categories are expected to linger and spend more.

BharatPe and PhonePe settle trademark dispute over ‘Pe’ suffix

BharatPe Vs PhonePe: The long legal battle over 'Pe' began in 2018. (Image: Unsplash)

BharatPe and PhonePe have finally decided to put an end to the long legal battle that started in 2018. The digital payments firms agree to amicably settle all trademark disputes over ‘Pe’.

SEBI mandates AV disclosures for mainboard public issues; Includes disclosure against relying on finfluencer content

The content of the AV must be factual, non-repetitive, non-promotional and shall not be misleading in any manner, the circular stated, adding that the AV shall also be made available on digital/social media platforms of the Issuer and AIBI.

The provisions of the circular will become applicable on or after July 1, 2024, on a voluntary basis and October 1, 2024, onwards on a mandatory basis.