Brand Marketing – Page 75

Amazon India to move headquarters in Bengaluru to cut costs; relocation set for 2026

In 2024 alone, the company seized and destroyed over 15 million counterfeit products before they could reach customers.

The new office is 15-minute drive from the airport and the relocation is expected to be completed by April 2026.

VCs, PEs capitalize on D2C skincare, personal care brands amid quick commerce boom

Zepto raised $340 million in August and $665 million in June 2024. (Image: Unsplash)

PEs and VCs are capitalizing on D2C skincare and personal care brands driven by the rapid adoption of quick commerce by Indian consumers. D2C startups have received more than $1 billion of funds in FY 2024-25.

Delhi HC rules in favour of Britannia in trademark infringement case

The court granted Britannia an ex parte ad interim injunction, directing that Desi Bites and its associates cease using the 'GOOD DAY' mark or any similar variations.

Britannia argued that its ‘GOOD DAY’ brand has become synonymous with quality in the bakery and confectionery sector, having gained substantial goodwill and recognition in the Indian market over the years.

CRED’s Kunal Shah on how blood of stocks is luring executives to startups

In 2018, Shah launched CRED, a members-only app designed to incentivize timely credit card bill payments through rewards.

While we see all these startups listing, for the first time we see wealth sharing, said Kunal Shah.

BYJUs-BCCI case: Cricket board moves NCLT for settlement approval in embattled edtech’s insolvency case

Bjyu's used to be India's leading online education platform, which valued around $22 billion at its peak. But, the company found itself in trouble with the law and central agencies because of subdued demand and irregularities in foreign investments.

The matter will be heard by the NCLT on November 19.

Zepto targets 10-minute F&B delivery with nationwide café launch

Zepto is now serving through 120+ Cafés at stores across Mumbai, Delhi, Bengaluru, and soon it will set foot in Hyderabad, Chennai, and Pune.

Aadit Palicha, CEO of Zepto, believes Zepto Café will usher in a new phase in Indian Quick Commerce.

Ranveer Singh follows wife Deepika Padukone to become a celeb-founder, launches SuperYou

Ranveer Singh has teamed up with Nikunj Biyani, co-founder of SuperYou.

The brand’s first offering, protein wafer bars, come in four flavours, chocolate, choco-peanut butter, strawberry crème, and cheese variant.

Dream11 launches ‘Guru Home’, aims to empower 50,000 creators by 2028

At the same time, it will give sports fans unprecedented access to verified experts thereby reinforcing user trust, safety, and transparency. (Image source: Dream11)

This feature not only provides content and insights to improve team formulation strategies but also offers Gurus a valuable platform to showcase their expertise and build a sustainable source of income.

We spent on IPL, then in Q2 we didn’t spend as much, says Naukri-owner Info Edge’s MD

IPL 2025 is also being broadcast across 28 channels, compared to a smaller footprint in IPL 17—signaling a push for wider syndication and deeper regional reac

Naukri’s IT segment grew by 12 percent, non-IT by 20 percent and the recruitment consultant segment by about 10 percent.

ED shifts focus in E-commerce probe to Amazon, Flipkart’s FDI compliance

The Supreme Court’s decision on the transfer of cases will be revisited on January 6.

The investigation, which dates back to 2019, gained momentum earlier this month when the ED conducted searches at 19 locations across Delhi, Bengaluru, and Hyderabad.