Brand Marketing – Page 39

Gukesh D crowned World Chess Champion, now eyeing global brands

Gukesh D, became the youngest-ever world chess champion by defeating the reigning title holder Ding Liren from China in Game 14 of the World Chess Championship in Singapore.

Experts indicate that brands from Edtech, Banks, Fintech, IT companies will make a beeline to sign the youngest world chess champion.

Durex, Bold Care, Manforce emerge as top brands in India’s sexual wellness market: Report

Durex emerged as the top brand in Delhi (40 percent share), Mumbai & Pune (49 percent), and Bengaluru & Chennai (44 percent), respectively. (Representative image via Unsplash)

Durex led the highest market share in the condoms and lubricants subcategories in November 2024. On the other hand, MyMuse & Azah led in the massager toys and games segment with a 27 percent share by revenue during the same period.

Australia cracks whip on big tech, enforces hefty fines on failure to pay for news content

Meta has not disclosed the specific nature of the leaked information or the individuals involved.

Proposed rules threaten fines for platforms that refuse to pay Australian media outlets.

Flipkart revamps logo and homepage to capture the youthful quick commerce market

At 17 years old, Flipkart has not updated its logo since 2015, a move aimed at appealing to mobile-first users.

The e-commerce giant targets Gen Z with a fresh look, aligning with the fast-growing demand for rapid delivery services.

Salesforce restructures ops in South Asia; appoints Arundhati Bhattacharya as CEO of South Asia operating unit

The goal of this restructuring is to replicate Salesforce’s success in India in other ASEAN markets. (Photo: Moneycontrol)

Arun Kumar Parameswaran, the managing director for Salesforce India’s sales division, will oversee the Asean sales leadership team.

Hyper-localization is key to building deeper resonance with a diverse community: Canva’s Silvia Oviedo

Silvia Oviedo, Head of Content & Discovery at Canva,

“While our users are seeking the refinement and endless possibilities that come with AI, they also want the quirks, imperfections, and nostalgia that are associated with being human,” says Silvia Oviedo, Head of Content & Discovery, Canva.

Infrastructure boom in India poised to transform the hospitality landscape, says Hilton’s Alan Watts

Hilton recently announced the launch of its Spark brand in India, targeting the rising middle-class demographic. With 150 properties planned in partnership with the Embassy Group, Spark aims to offer budget-conscious travelers a taste of Hilton’s renowned hospitality. “This is our most price-sensitive brand, and it’s designed for entry-level travelers,” Watts explains. Drawing parallels to the success of Hampton by Hilton during America’s mid-century travel boom, Watts believes Spark is poised to replicate that success in India.

In an interview to CNBC-TV18, Alan Watts, President of Hilton’s Asia Pacific region, noted that India’s current travel infrastructure development is experiencing a transformation akin to the US superhighway boom of the 1950s.

Category: Brand Marketing