Brand Marketing – Page 157

Nykd’s Preeti Gupta on social taboos around lingerie and more

Preeti Gupta, Business Head, Nykd by Nykaa

Preeti Gupta, Business Head, Nykd by Nykaa talks about how many women worldwide are not happy with their breast size and how Nykd is playing a role to contribute to conversations around body positivity.

Suzuki trademarks Escudo and Torqnado nameplates in India

At present, Suzuki uses the Escudo nameplate in Japan, which is an SUV. It has been hinted that the seven-seater version of the Grand Vitara could be called Escudo when launched in India, highlighted in a media report. However, the Torqnado name is new. (Image source: Unsplash)

Maruti Suzuki confirmed that it will be launching eight new vehicles in the next four years. Out of the eight, the two trademarked names will be for two models.

Patanjali Ayurved apologises to Supreme Court for ad mishap

As per the affidavit, the idea behind the ad in question was to promote the ayurvedic products which are based on age old literature/material backed by scientific research. (Image source: Moneycontrol)

In the affidavit they said they will ensure that such advertisements are not issued in the future.

NIXI and MeitY announce BhashaNet portal to foster digital inclusion across nation

Much of the market’s 2024 growth stemmed from pent-up demand and the expansion into regions with lower smartphone penetration.

The theme of the event, ”BhashaNet: Impetus Towards Universal Acceptance,” highlights NIXI’s dedication to ensuring that individuals, regardless of language or script, can fully participate in the digital world.

Castrol and bp sign Shah Rukh Khan as brand ambassador

As soon as the news of Khan being admitted to the hospital began doing the rounds, netizens and fans on social media wished for his speedy recovery.

Over the next two years, Shah Rukh Khan will feature in digital, print, and TV campaigns for bp and Castrol, showcasing their wide range of products.

ID Fresh partners with Tata Motors; inducts the first batch of zero-emission Ace EVs

Established in 2019 by IITians Anurag Kedia and Gagandeep Makker, Pilgrim is one of the fastest-growing Beauty and Personal Care brands that offers 100+ SKUs across facecare, haircare & skincare products, makeup, and fragrances. The brand’s diverse selection of beauty products is made with ingredients sourced from various parts of the world, all of which are approved by PETA and the FDA, highlighted the company. (Image source: Claudio Schwarz via Unsplash)

50 percent of iD Fresh Food’s delivery fleet will be converted by 2025 and the remaining 50 percent by 2027.

IPL 2024: Ticketing-focused company ConfirmTkt joins hands with RCB as its ‘train ticketing partner’

ConfirmTkt will introduce in-app games and contests across various social media platforms, offering RCB fans the chance to win match tickets and autographed memorabilia from the team.

The partnership will see the #TrainTicketKing campaign captivating television commercials (TVCs), dynamic print ads, and digital campaigns featuring well-known RCB players.

Exclusive: India is ready to host 2030’s Youth Olympics and 2036’s Summer Olympics: MIB’s Anurag Thakur

Thakur shared, “We should all keep sports at the forefront. It’s a soft power."

“Modiji has made it very clear. India is ready to host the Olympics. India will participate in the bid to host the 2030’s Youth Olympics and 2036’s Summer Olympics,” Thakur said.

Exclusive: Rs. 4 lakh crore sale of local items after PM’s appeal to choose local: MIB’s Anurag Thakur

Thakur said, “4 lakh crore sale happened of local items. This happened after PM appealed for ‘Vocal for Local’ and he asked people to buy local products. This shows how much people consider PM.” (Image source: official website - anuragthakur.in)

At the News18 Rising Bharat Summit 2024, Anurag Thakur, Union Minister of Information and Broadcasting spoke about India’s incredible growth over the years and how India will be the country too look at for leading various initiatives. Thakur has been very passionate for Prime Minister Narendra Modi’s initiative ‘Vocal For Local’.

Dentsu India inks strategic partnership with consulting firm Arthur D. Little

In its initial phase, the alliance will partner with the C-suite and promoters across businesses in the automotive and mobility space (including xEV ecosystem, tires, construction & agri equipment, and component suppliers, amongst others), offering outcome-driven, end-to-end services across areas such as demand sizing, creation & fulfilment, revenue acceleration, customer experience enhancement, and brand strategy & design.