Brand Marketing – Page 156

Havas launches Conran Design Group network; Creative branding agency in France to be renamed W Conran Design

The network launch also marks the release of Conran Design Group’s new proprietary study, Citizen Brands, an evidence-based brand and design framework that identifies which brands are achieving balanced growth.

With studios in London, Paris, Mumbai and New York, the network’s team of 250 strategists and creatives will use their expertise in brand strategy, brand design, experience design and communications and engagement to inspire progress for clients and empower brands to make a meaningful impact.

playR retains title as official global merchandising partner for Mumbai Indians for Tata IPL 2024

They aim to be a leading provider of Lifestyle, Sports, and Service Management worldwide.

Founded in 2021, playR offers a wide range of products, including t-shirts, jackets, shorts, tracksuits, bats, balls, leg-guards, gloves, bicycles, bags, yoga mats, bottles, and limited-edition items.

NIC Ice Creams joins Mumbai Indians as official partner for upcoming Tata IPL season

Currently, the brand is present across 120+ cities in India..(Image source: @IPL via X)

This partnership with Mumbai Indians offers NIC the perfect platform to serve customers at home as well as in-stadia, while they cheer for their favourite team during the cricket season.

65 percent of brands now investing more than 16 percent of budget towards MarTech: Mirium India And VML Report

Notably, the average transaction size for mass-market and mass-affluent products jumped by 11 percent and 12 percent respectively on match days in host cities. (Representative Image: Mathieu Stern via Unsplash)

Last year, only 18 percent of brands were allocating a portion of their budget towards MarTech.

Digitas India takes Duolingo mascot to Lakme Fashion Week

Throughout the event, Duo engaged with fellow creators, attendees, and even photobombed.

The owl was spotted donning outfits inspired by pop-culture and iconic fashion moments, ranging from Kim Kardashian’s Met Gala look to Taylor Swift’s viral “Don’t Blame Me” ensembles.

KukuFM enters strategic partnership with Stockholm-based Storytel

Maruti Suzuki India was the leading advertiser in 2024 followed by LIC of India. (Representational image by Alexey Ruban via Unsplash)

This partnership will enable Kuku FM to integrate over 3,300 audiobooks and 26,000 hours of fresh content from Storytel’s extensive collection.

Fixderma joins Delhi Capitals as associate sponsor for upcoming Tata IPL season

Additionally, viewers can anticipate the integration of Fixderma's Shadow Sunscreen range into various promotional activities.

As part of this partnership, the Fixderma logo will be on the lead arm of Delhi Capital jerseys, throughout the tournament.

Creators United concludes its creator festival ‘Creators United 2024’

In its second edition, the event showcased the synergy between technology and creativity, driving economic growth and innovation in the digital landscape.

The event witnessed the presence of digital celebrities such as Harsh Beniwal, Jannat Zubair, ScoutOP, Tech Burner, Mythpat, Anubhav Singh Bassi, Saurav Joshi, Sakshi Sindwani, Mumbiker Nikhil, etc, amplifying the festival’s digital reach to nearly 1 billion individuals.

Godrej Appliances joins ONDC network to expand consumer reach

On the back of this extensive Network, the brand aims to cater to several pin codes across 20+ states in India in the coming months. (Representational image via Unsplash)

Godrej Appliances has tied up with Mystore to facilitate its enlistment across the Open Network.

Star Sports and Tata Play roll out ads to target affluent audiences this IPL season

For the first time ever, advertisers will have the opportunity to target their ads to the most premium cohorts during live IPL matches on key Star Sports channels.(Image Source: Twitter handle of Indian Premier League - @IPL)

This collaboration aims to provide advertisers with unprecedented access to the most premium audiences in the top eight metro cities.